Beacon Media + Marketing
The tourism industry has faced unprecedented challenges in 2020, but restrictions are lifting, and the time is coming for the sector to make a comeback. That means you need a strategy, and you’re going to need to pull it together relatively quickly. Why is tourism marketing important? Well, when the economy starts to re-open…
Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you’re like most busy business owners, you only have a limited amount…
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…
Originally published by Adrienne Wilkerson, CEO, Co-Founder. Updated and revised by Sara Jokela 3/13/25 You may have heard, “Digital marketing can be an expensive endeavor, but the ROI has great payoff.” There’s truth to that statement — especially for digital marketing done well. However, feeling hesitant about pouring money into marketing or having reservations about…
Originally published on November 21, 2017. Updated on April 21, 2020. What is a corporate brand? It doesn’t matter if your company operates on an international, national, regional, state, city, or neighborhood level; no matter the size, you have a brand. It really doesn’t matter if you have invested millions or nothing at all in…
Originally published on July 5, 2018. Updated on April 15, 2020. We’ve all heard, at some point in our lives, someone tell us: “Words can’t hurt you!” Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the…
Jen Motyka has a unique perspective when it comes to running a business during a crisis. She has two of them, and she says they’ve responded very differently to the lockdown. She owns Blitz Promotions, an event planning and business consulting service that aims to empower local businesses in Anchorage, Alaska. She’s been running it…
Lake Tahoe is a popular tourist destination, with over 2.7 million visitors per year. If you’re a small business owner in the Lake Tahoe area you may be wondering how you can capitalize on the ever-growing tourist industry. It has a great variety of tourist attractions, from the stunning natural beauty and hiking trails, such…
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…
Originally published on November 27, 2015. Updated on February 6, 2020. We wish we had a dollar for every time a client told us: “I don’t shop in the ad section when I shop on-line”, or “I just scroll right past the ads”. Seriously. Google.com is the most popular website in the world. It’s been…
We may not be able to take you skiing, camping or hiking, but we can help you grow your outdoor clothing and equipment shop so you can help others get out there! Read on to find out how Google ads put you right in front of your customers. Google ads put your business at the…
