Beacon Media + Marketing
Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…
This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues…
Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Have you ever considered publishing a blog for your mental health…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Ready to start blogging for your medical spa but not sure…
Thinking about launching a Google advertising campaign for your medical spa? We love that idea! Here’s why: Google has the largest market share of any search engine in the world, for a total of 1.17 billion people, or 77% of all search engine users. To put it plainly, if you want to capture your target audience where they are searching online, Google is the way to go.
If you are the owner of a medical spa and you are looking for a comprehensive guide to your social media marketing, this is for you. Our team has been marketing for medical spas for years, and we have learned a few things along the way. This guide is a compilation of our social media expertise and best practices, put together from the medical spa marketing perspective.
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos If you are ready to brand or rebrand your medical spa and you want more than the humdrum logo you can get off a popular freelancing website for $5, this blog is for you. We are going to…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Should you be blogging for your orthodontics practice? Absolutely.…
“The best place to hide a dead body is on the second page of Google.” – Anonymous A lot of the practice managers we meet have a gut instinct that they need to be advertising on Google, but few know exactly what Google advertising is, how it works, and whether or not it can truly…
“Nobody (not even us!) can sit in front of a blank computer screen three times a week and pull something out of our hat each time like it’s no big deal. Publishing regular content is a challenge for anyone who does not have a plan. So that is exactly what we do–we come up with…
