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Where To Invest Your Therapy Advertising Dollars for the Best Conversions

Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…

Facebook Ads and Mental Health Advertising: 5 Things You Should Know

Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/23/23 When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. And, depending on what a brand’s goals are, some areas get focused on more than others. For mental health focused brands…

10 Effective Ways to Reach More Mental Health Clients Online

One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use.  Mental health clinics can benefit from several tools to extend your reach…

Ignite your HVAC marketing strategy with Facebook Ads

HVAC marketing is a great way for to promote your products and services to customers in your local area, and social media marketing is the best tool for the job . It’s an exciting and fast-moving method that delivers your message straight into the hands of your customers – literally. What’s better than that? It’s…

What are Facebook Ads and how do we use them?

Originally published on November 24, 2015. Updated on January 30, 2020. Welcome to the dark side. We have cookies. Back when Facebook Ads were first invented, they used to be called “dark posts.” They were designed so they wouldn’t show up on your business page’s normal Facebook news feed, but in the news feeds of…

Facebook & Google Ads: What analytics should I track?

You know you should be measuring the success of your Facebook and Google ads. You’ve probably looked at some of the analytics in an attempt to make sense of it all. Maybe you even understand some of what you’re looking at. But how do you know what Google and Facebook analytics are the most important…

3 Steps for Creating Facebook Ads that Reach New Clients

We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door.  The ads are created to target Facebook users that are within a certain radius near your office…

Facebook Ads Manager: What to Look for and How to Make It Work

This week, we shared a video to our Facebook page about the elements of a successful Facebook ads campaign. This blog is a further breakdown of the metrics and best practices we discussed, containing graphs and images. We hope you enjoy! What to Look For When you open Facebook Ads Manager in the morning, there…

Create two social media ads at once, save time and work smarter!

Social Media is expanding at a constantly increasing pace. It’s hard enough to keep up with the variety of platforms and the different ways that you communicate on them. Then you add in the need to create advertisements for each of them in the mix and suddenly your day is lost in front of your…