We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door. The ads are created to target Facebook users that are within a certain radius near your office or facility. The ad itself provides directions to your location, a phone number for their convenience, and Facebook users are able to send a message to your company if they have a question.
Do you have multiple business locations?
Not a problem!
Facebook is able to scale the campaign to promote multiple business locations. However, we’ve found that it’s better to optimize the ad performance by creating individual campaigns for the different locations.
The first, and most important, step in creating one of these location ads is to define your target audience. The ad should follow two main parameters: the ideal target geographic location and the target audience.You can use different combinations of targeting methods, all of which should be closely monitored to see which combination perform the best. The audiences can be found by the user’s location when they log into Facebook, the location of their recent shopping habits, even the online shopping location.
The next step is to create an incentive for your customer to physically show up at your door or contact you. Incentives could include promotions, sales, or giveaways. The key is to also include a clear call-to-action statement.
The last step is creating the ad design itself. The visuals should represent the Alaskan culture and be relevant to your community and needs to also fall within the brand guidelines of your company and the purpose for Facebook ad. For example, if you are promoting a sale, it would be a good idea to include an image of a sale tag on a product or in the store. If your multiple business locations look different, it would be beneficial to match each location ad to a visual of the storefront or building. We highly suggest A/B testing your ads so that you can get the best ROI for your advertising dollars spent.
It’s All About The Money:
Boosting your page’s posts and creating other Facebook ads can increase the engagement to your page, however, the Local Awareness Ads are proven to create the greatest return on its investment. Test it out for your business and share your results.