Beacon Media + Marketing
AIMS 2015 is anything but your “normal” Alaskan business event. Never before has there been a group of digital marketing and social media experts in Alaska for one day to teach us best practices. So why did we decide to host this summit and bring all these rockstar marketers to our great state? The answer…
The # has been labeled many names, including the math sign, pound sign, and hashtag. But what are the origins of its wide use? Originally it was used in IT to highlight a special meaning, C (programming language) for special keywords, and within Internet Relay Chat networks to label groups and topics. Today, the hashtag has become…
Social media is an ever-changing entity that requires a lot of attention to keep up with. According to Statista, 73% of Americans have some sort of social network profile. Though it may be tough to stay on top of, social media is a crucial component to your companies’ success. Mobile Usage: As technologies advance, people…
We are becoming more visual every day; you’ve heard the phrase “a picture is worth a thousand words” and these social media platforms have proven that to be true. According to the 3M-Corporation, individuals process visuals 60,000 times faster than text. Social media platforms like Instagram, Youtube, Pinterest, and Slideshare are becoming increasingly more popular…
That’s right, your wishes have been granted. You can now buy things directly from Pinterest! As a customer, this makes things so much easier. Every pin accompanied by a blue price tag is available for purchase. You can even see color availability directly on the app! Once you decide to buy something, just click the…
You may know LinkedIn as an online community for people to post their work experience and skills in the hopes that employers will find them. You can use it as your online business card, references, and resume all in one. Indeed, LinkedIn is at its core a directory for professionals and businesses, but it is more…
No doubt your company has made themselves known on Facebook by now. Maybe you’ve even ventured further and created a Twitter account? If you just nodded your head yes then congrats! You’re well on your way to expanding your customer base and how you interact with them. When used right, each social media “tool” can…
One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed. Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape…
Hello there Beacon blog readers! Here’s the first blog from your local print-world maven. I must make a confession: I’m a type fiend. When I receive emails from MyFonts News, I have to do my best to not short circuit my keyboard with irrepressible drool. Just picture most women’s reaction to Jimmy Choo shoes and…
Are you intimidated by the new buzz words popping up everyday? Are you wondering where to start and how far in to get? Do you groan every time someone asks you if you have Pinned, Tagged, Tweeted, Friended, etc? The scope of advertising and marketing is changing and it is changing fast. How are you…
