Beacon Media + Marketing
Originally written by Sabrina Martinez, Content Manager, revised by Jennifer Gracey 6/23/23, updated and revised by Sara Jokela 11/27/24. When marketing your mental health practice, creating a cohesive marketing strategy is a multifaceted undertaking. Given the recent global events such as the pandemic and economic downturns, many individuals face significant mental health challenges and pressures, making…
Written by JD Dawley, updated by Sara Jokela 1/2/25 Google advertising is the quickest and easiest way to get your mental health clinic on the first page of the search engine results page (SERP!) With pay-per-click advertising on Google, increasing brand awareness, generating leads, and gaining conversions get accelerated. In order to make your marketing…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/17/23. Developing a well rounded healthcare marketing strategy for a business in the health and wellness sphere poses many budget vs. capacity vs. quality challenges. The interplay and dynamics between each of those areas require navigating…
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
You know that digital marketing is essential to growing your business. You’ve had a successful digital marketing campaign in place for some time. You sit down to execute the next part of your strategy. The first step is creating content, whether that’s social media posts, blogs, or video. And… nothing comes out. You sit, staring…
Digital marketing professionals love throwing words around like sales funnel, awareness, or conversion. But what do those words even mean? How do they help you? Digital marketing is a lot like starting a romantic relationship. Your online presence lets the other party know you exist and ignites a spark of attraction. Your branding is what…
Written by Sabrina Martinez, updated by Sara Jokela 1/2/25 Low Facebook engagement sucks. You’ve put hours of work into creating amazing content that you thought your audience would love. But when you posted it there were… crickets. You might get a like or two here and there, but people aren’t commenting or sharing as much…
Social media can be overwhelming. It’s a hungry beast that needs constant feeding. New visuals, new algorithms, new captions, community engagement, new features, it never stops. While it is tempting to create the same posts across all social media channels, social media success is just as much about the medium as it is about the…
Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…
LinkedIn is the dark horse of social media marketing. If’s not as sexy as Facebook. Not as flashy as Instagram. Not as in-your-face as Twitter. For many people, it hums along semi-forgotten in the background – and yet, it can yield amazing results for small and medium-sized businesses. LinkedIn isn’t like other social media platforms.…
Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…
The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…
