We all know that Google loves rolling out new updates. And anyone in the marketing space loves digging into these new updates and nerding out on how to best apply the principles – right after we’re done freaking out. This is why last month we brought you several reasons why Google E-A-T matters, and how…
We all expect a little bit of trust in the places that we choose to do business with. After all, trust is the foundation for authentic and positive relationship building. And the same holds true when people search for information. Basically, in the same way that you’d likely be disappointed if you went to a…
Owning a business is an exciting endeavor. Honestly, it feels good, right? And you probably have great ideas for growth as all business owners should. But when you begin looking to grow your business and get the most out of your hard work and effort, you may find that the digital marketing world is a…
If you can use advertising to get people to your behavioral health website, does organic website traffic still matter? Yes! While getting people to your website organically can take more time and effort to do, you’ll reap many long-term benefits. Organic website traffic comes from unpaid methods like having an SEO-friendly website, ranking for a…
For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or spamming other blog comments with website links. Fortunately, these tactics don’t work. And…
While there has been a major uptick in the number of people accessing teletherapy and online mental services, there is still just as many people visiting mental health practices in person. As you look to grow your client base, you need to make sure that people looking for therapy in your local area can find…
The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…
When it comes to developing a website or creating a content strategy, SEO should always be top of mind. You may have amazing services to offer and a great message to get across, but no one will ever know if your content is not easily visible on search engines. There are many important aspects of…
Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…
The digital revolution has done so much to democratize marketing in the last few years. Now small, local HVAC businesses can compete with bigger companies on a much more equal footing. Here, we’ll look at three low-cost, and in some cases, free, methods to get huge reach and effective targeting as part of your HVAC…
