Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Content Marketing

Outsourcing Digital Marketing: How an Agency Helps You Grow and Scale Your Business

The opportunity to grow your business is exciting. When looking at different ways you can invest in your business’s growth, marketing is probably one of the avenues you’re excited to explore. The digital marketing world is constantly changing, and it can be difficult to keep up with new trends while running your business. Even talking…

10 Effective Ways to Reach More Mental Health Clients Online

One of the most effective ways to get new clients is your online presence. People are looking for everything on the internet, including mental health services. This makes it essential for your mental health clinic to be active and available for their use.  Mental health clinics can benefit from several tools to extend your reach…

5 Elements of a Successful Mental Health Blogging Strategy

At the cornerstone of every mental health marketing strategy is blogging. Social media platforms can change on the fly (you heard Facebook changed its name to Meta, right?), but blogs posts on your website are completely your own. They’re predictable, they’re free to publish, and they’re effective. A mental health blogging strategy is a valuable…

What Are Backlinks? Secrets to Supercharging Your SEO

When it comes to developing a website or creating a content strategy, SEO should always be top of mind. You may have amazing services to offer and a great message to get across, but no one will ever know if your content is not easily visible on search engines. There are many important aspects of…

What to Do When You Run Out of Digital Marketing Ideas

You know that digital marketing is essential to growing your business. You’ve had a successful digital marketing campaign in place for some time. You sit down to execute the next part of your strategy. The first step is creating content, whether that’s social media posts, blogs, or video. And… nothing comes out. You sit, staring…

Seven Steps to a Happy Long-Term Customer Relationship

Digital marketing professionals love throwing words around like sales funnel, awareness, or conversion. But what do those words even mean? How do they help you? Digital marketing is a lot like starting a romantic relationship. Your online presence lets the other party know you exist and ignites a spark of attraction. Your branding is what…

Why You Should Consider Outsourcing Copywriting

There’s a big difference between good copywriting and bad copywriting. A huge difference. A massive difference. A monumental difference. But it’s about more than just choosing the right words for the job, it’s about connecting with your audience and persuading them to act. In this guide, we tell you everything that you need to know…

Facebook Unfriended the News (and You Should Care)

Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…

Everyone Loves Podcasts, So We’re Making One

Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…

Holiday Marketing: Add a Festive Touch to Your Socials

The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…