Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Content Marketing

What Are Backlinks? Secrets to Supercharging Your SEO

When it comes to developing a website or creating a content strategy, SEO should always be top of mind. You may have amazing services to offer and a great message to get across, but no one will ever know if your content is not easily visible on search engines. There are many important aspects of…

What to Do When You Run Out of Digital Marketing Ideas

You know that digital marketing is essential to growing your business. You’ve had a successful digital marketing campaign in place for some time. You sit down to execute the next part of your strategy. The first step is creating content, whether that’s social media posts, blogs, or video. And… nothing comes out. You sit, staring…

Seven Steps to a Happy Long-Term Customer Relationship

Digital marketing professionals love throwing words around like sales funnel, awareness, or conversion. But what do those words even mean? How do they help you? Digital marketing is a lot like starting a romantic relationship. Your online presence lets the other party know you exist and ignites a spark of attraction. Your branding is what…

Why You Should Consider Outsourcing Copywriting

There’s a big difference between good copywriting and bad copywriting. A huge difference. A massive difference. A monumental difference. But it’s about more than just choosing the right words for the job, it’s about connecting with your audience and persuading them to act. In this guide, we tell you everything that you need to know…

Facebook Unfriended the News (and You Should Care)

Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…

Everyone Loves Podcasts, So We’re Making One

Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…

Holiday Marketing: Add a Festive Touch to Your Socials

The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…

Five fun financial marketing strategies to try in the year ahead

This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…

Tips to level-up your financial marketing before 2021

Leadership is important in every industry. However, given the year we’ve all just had, it’s never been more important in financial marketing. American businesses of all sizes, in all industries, have ridden a rollercoaster of government policy, shutdowns, booms, busts, and technological advances. Now that 2021 is on the horizon, it’s time to start planning.…

Trends you need to capitalize on in financial marketing

If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques,…