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Content Marketing

What is StoryBrand marketing and how does it benefit my business? (VIDEO)

Originally published on June 20, 2019. Updated on May 22, 2020. In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the…

Essential tools for tourism marketing 

The tourism industry is about to come back in a big way, bringing exciting opportunities for hospitality businesses, destinations, and cultural and heritage experiences. In order to get ahead of the competition, you’ll need to start preparing your marketing strategy now. Here are the essential tools you’ll need to succeed. Just want to talk business? Schedule…

Seth Godin is still right: Content marketing is the only marketing left

Originally published on August 19, 2016. Updated on May 19, 2020. Seth Godin is considered by many as the “godfather of modern marketing,” and back in 2015 he made the bold statement that “content marketing is the only marketing left.” By this, he meant that marketers should create content their audience genuinely cares about and…

Drive more traffic to your website: 6 expert ways to add SEO to your website

Originally published on July 3, 2018. Updated on May 15, 2020. The world of SEO can be complicated. It’s always changing, so it’s easy to get frustrated and overwhelmed, because strategy can evolve just as you feel like you’re getting the hang of it. That said, SEO (a common acronym for the practice of “search…

Top tourism marketing strategies for 2020 

The tourism industry has faced unprecedented challenges in 2020, but restrictions are lifting, and the time is coming for the sector to make a comeback. That means you need a strategy, and you’re going to need to pull it together relatively quickly.   Why is tourism marketing important? Well, when the economy starts to re-open…

Huge opportunity for functional medicine practices in 2020

Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.

Will tourism return in 2020?

No-one could have foreseen the closure of the tourism industry, but restrictions are lifting and consumers are eager for a change of scenery. Many businesses in this sector have experienced significant challenges, but it comes with an unprecedented opportunity to grow market share. The industry has changed, big time, and every tourism business is starting…

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past…

Publish a Book! It’s Great for Business!

Just as factories and products dominated the industrial age, knowledge and content define the information age. Our economy is based on information, and those who know more and are experts are commonly considered to have more economic clout. One of the most effective ways to demonstrate you are an expert in your field and to put…

5 Content Marketing Tips to Improve Your SEO

If you’ve spent any amount of time online, you’ve probably gotten sick of hearing that content is king, but while the phrase is beyond overused, it is still true. As Google continues to change it algorithm at the rate of 500-600 times per year in an unending quest to improve the customer experience, we end…