Beacon Media + Marketing
There’s a big difference between good copywriting and bad copywriting. A huge difference. A massive difference. A monumental difference. But it’s about more than just choosing the right words for the job, it’s about connecting with your audience and persuading them to act. In this guide, we tell you everything that you need to know…
Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…
Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…
The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…
This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…
Leadership is important in every industry. However, given the year we’ve all just had, it’s never been more important in financial marketing. American businesses of all sizes, in all industries, have ridden a rollercoaster of government policy, shutdowns, booms, busts, and technological advances. Now that 2021 is on the horizon, it’s time to start planning.…
If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques,…
When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first…
Originally published on June 7, 2018. Updated on June 26, 2020. We all get a ton of email these days. In fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That means there’s a lot of competition when you’re trying to implement an email…
Originally published on December 11, 2015. Updated April 3, 2017, and June 25, 2020. Digital marketing has a lot of jargon, and when you first hire a marketing agency, you’ll probably hear them mention something called a landing page. Rather than making you sit there, scratching your head, let’s quickly run you through the basics…
Trust is the cornerstone of the financial industry, which means customers want to be sure of a few things before they engage your services. At the top of the list are expertise, transparency, and accountability. They want to know who you are and what motivates you. That’s why referrals have always been, and will continue…
Good dental centers are built on great reputations. If you help someone with an emergency root canal, make a child’s first visit to the dentist fun, or solve a problem during a routine check-up, your patient will have a positive experience. You can bet your bottom dollar they’ll tell their friends. Word of mouth is…
