Beacon Media + Marketing
How Business Development Can Fuel Growth Business Growth means many things to many people and determining how your business should grow takes time and strategy. Making a business development plan should include the pain points you are solving for your target market and how you will balance the quality, price, and speed triangle. In our…
Unleashing The Power of Brand Messaging and Refining Your Niche Markets Crafting Your Brand Messaging and Identifying Your Audience Clearly articulated brand messaging is foundational to the rest of your marketing strategy and identification of your target audience are important steps in this process. Most businesses stop with the client profile, at Beacon Media +…
Discover Strategies to Clarify Your Brand Identity Messaging and its Importance for a Strong Brand. Brand Identity messaging is not only important but also vital to discovering and portraying who you are as a company and who you are not. Click here to listen to this episode of The Beacon Way podcast. What is Brand…
No matter the industry you’re operating in, whether in healthcare, finance, tech, or tourism, without the right marketing strategy your chances of meeting goals and being successful are going to be slim. But before you can define your marketing strategy and put all the moving parts into working order, you have to set realistic marketing…
In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…
Originally written by Jeremiah Blanchard, Beacon Content Lead. Updated and revised by Sara Jokela 12/23/24. When you think of any well-known or popular brands on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks,…
Written by Sabrina Martinez 12/27/22, updated and revised by Sara Jokela 2/20/25. Reviews have become an essential element of marketing a business – and a great way to engage with your past clients while also showing potential clients how you’ve helped others. But getting a client review for marketing a mental health practice can be…
We all live in an interconnected age where a large number of consumers depend heavily on social platforms in order to discover businesses and products. And many of these consumers base their purchasing decisions on a company’s online reputation as well as how engaging and intriguing its dialogue and advertising are. In fact, the hard…
How long has it been since you last updated the website design for your medical spa? Industry experts recommend updates every 2-3 years. Why? The website design industry is constantly changing with technology updates and new research findings into user experience. Combine this change with the change your medical spa undergoes as you continue to grow and evolve, and a website design update makes sense!
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela May 7, 2025 Brainstorming ideas for your new mental health logo and on a quest for inspiration? Ideation is one of our favorite things here at Beacon and we’ve got you! Our top four eye-catching logo examples list includes some of our favorite…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela, 11/27/24 Every business needs a solid brand — even therapists. If you’re offering in-person therapy or teletherapy services, potential clients need to know what sets you apart. How can you ensure your mental health brand aligns with your goals as a therapist…
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela 11/27/2024. The vast majority begin their search for a therapist online. The first stop most make when researching potential mental health providers is a clinic’s website. This is why having a well-designed website for your business is important, as it can evoke…
