Beacon Media + Marketing
Effective inbound marketing is almost always dependent on having a plan. Shotgun marketing (shoot out a bunch of random things and see what sticks) is a common but failed method we see all too often. The best secret to any marketing effort is to take the time to build a strategy and then stick to…
When it comes to Twitter and hashtags (#), many Alaskan Businesses (or Alaskan users) feel like it is the ‘last frontier’ of social media channels; it is an unknown and often avoided. This doesn’t mean there’s not a Twitter market for Alaskans, or that residents of Alaska aren’t tweeting, it simply showcases that Alaska is…
Alaska is a place of big ideas! We have a history of tenacious leadership against all odds. Walter Hickel was one of the visionaries who played a major role in our statehood. Charles Edwardson (Etok) fought for and laid the foundation for land ownership among First Peoples in Alaska. These are two examples of the…
AIMS 2015 is anything but your “normal” Alaskan business event. Never before has there been a group of digital marketing and social media experts in Alaska for one day to teach us best practices. So why did we decide to host this summit and bring all these rockstar marketers to our great state? The answer…
Alaska’s economy is often referred to as a “3 legged stool. Which means, jobs customary to Alaskans can fit into three primary categories, or “legs”; Petroleum, federal government, and all other sectors. What this means for those of us who have jobs that do not depend on petroleum or the federal government make up the…
