Originally published by Sabrina Martinez, Content Manager. Updated and revised by Sara Jokela, 11/16/24. For many business owners and digital marketers alike, search engine optimization is often portrayed as a mysterious process that requires insider insight to master. We’ve heard our share of “SEO tactics,” like including hidden keyword text or links on web pages or…
Archives for April 2022
5 Eye-Catching Examples of Professional Mental Health Logos
Originally published by Sabrina Martinez, Content Manager. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 06/15/2023 Brainstorming ideas for your new mental health logo and on a quest for inspiration? Ideation is one of our favorite things here at Beacon and we’ve got you! Our top five eye-catching logo examples list includes…
The Behavioral Health Market is Growing: Why Now Is the Best Time To Invest in Digital Marketing
Over the last few years, there has been an uptick in people searching for mental or behavioral health services. The online movements that encourage people to speak openly about issues they’re facing have made some feel better about asking for help. While this shift in societal perspective is great, there is now a huge disparity…
10 Benefits of Hiring a Digital Marketing Agency for Your Mental Health Practice
You have several options when it comes to marketing your mental health practice. You can do the marketing yourself, hire someone in-house to do it, hire a freelance marketer, or utilize a digital marketing agency. While the option of keeping it in-house might be appealing, it could limit the growth of your practice in the…
How to Market Counseling Services: Creating Meaningful Connections With Potential Clients
Written by Sabrina Martinez, updated and revised by Sara Jokela 4/3/25. As a therapist, you’re used to connecting with people and establishing relationships that allow your clients to heal, grow, and enjoy a more fulfilling life. However, your ability to help more people and build trust from the get-go hinges on you how you market…
5 Elements To Include in Your Behavioral Health Services Marketing Strategy
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/24/23. Behavioral health services really make a big difference in helping people improve their physical and mental well-being. For example, whether someone’s dealing with addiction, substance abuse, food disorders, or negative relationship patterns, there are so…