Website design: How much does a website cost?

How much does a website cost?

How much does a website cost?

Originally published on September 5, 2015. Updated on February 20, 2020.

How much does a website cost? How long is a piece of string? Although this is a common question, the answers can vary drastically. There are quite a few factors that can affect the cost of a website and it can be confusing. In this article, we’ll explain why that is and give you some simple answers.

Websites are integral to business growth in 2020. They are a vehicle for new sales and growth. When done right, a website becomes the hub for your marketing campaign. This means that investing in a new website is usually preceded by quite a lot of research. We would like to help you with some of the basics of what goes into a website and what the general costs could be.

Think of it like buying a car.

When you buy a car, the first thing you need to do is identify your needs. Any vehicle will get you from point A to B, and any website will display information. When you’re investing in a vehicle, however, it’s important to consider the “extras” that might be needed for it to be productive for you on a daily, weekly, yearly basis. When we’re talking about a vehicle, some items that might factor into your decision could be: four-wheel drive, really good gas mileage, good towing capacity, or third row seating. Really, the list can go on and on. Sometimes, you might have to make the choice to sacrifice good gas mileage for greater towing capacity or the like. You get the idea. It’s a balancing act.

We’re going to start with the basics and then cover some of the add-ons that you can include to enhance your customer experience and create the right impression.

How To Design A Website

We design a lot of websites. The starting point for most of our websites is 7-10 pages, which usually consist of the home page, about us, services, blog, staff, contact us page and sometimes a portfolio or a FAQ page. Typically, the most viewed pages on any site (including ours) are the “about us” page and the “contact us” page, which is why it’s important to make sure they are given special care.

It’s easy for websites to grow from here, with additional services pages or others options, but remember that drop-down menus are often difficult to navigate on mobile devices. Most people are using mobile phones to search the internet, so it’s important to keep this in mind when you’re designing your layout. In most cases, the simplest option is best.

The key to expanding a site and still keeping it mobile friendly is with landing pages and blog posts. Landing pages provide targeted information to people who are looking for specifics and provides them with a way to respond to a call to action directed to exactly what they are looking for. Blogs, meanwhile, are dynamic ways to provide information about your products and services to people who are using the internet to research and educate themselves as they move through the buying cycle.

Remember that a website isn’t a one-stop project. Experts recommend you redesign them every 2-3 years to make sure you’re up-to-date with the latest trends to have the best possible impact on your target audience. Click here to read about how beautiful website design can boost your business.

Website Design Services

Website design is an artform. There are lots of free website builders available online, but you might find it’s helpful to employ a website design company to help refine your messaging and optimize your design. Not only does this allow you to continue serving your customers without interruption, but it will ensure the finished product generates as many new leads as possible.

With that in mind, we’re going to quickly run you through some of the website packages that are offered here at Beacon Media + Marketing and then we’ll touch of some fun “add-ons.”

  1. Campfire – Level 1 WordPress Package.
    • Home page design
    • Template page design with up to four interior pages (e.g. About, Services, etc)
    • Blog roll design or a simple portfolio design
    • SEO content for up to four pages, including interviews with subject matter experts within your company (up to 10 hours of work)
    • Simple chat bot installation
    • Hosting care plan of $99 per month after the site launches
    • Total cost = $5,800.
  2. Blaze – Level 2 WordPress Package. 
    • Home page design
    • Template page design with up to six interior website pages (e.g. About, Services, etc)
    • Blog roll design and a simple portfolio page design
    • Custom chat bot experience
    • SEO content for up to six pages, including interviews with subject matter experts within your company (up to 16 hours of work)
    • Landing page design for a specific offer, including a chat bot or squeeze page for lead generation to an email list managed through Constant Contact or MailChimp
    • Hosting care plan of $149 per month after the site launches
    • Total cost = $7,800.
  3. Bonfire – Level 3 WordPress Package.
    • Home page design
    • Template design with up to eight interior website pages (e.g. About, Services, etc)
    • Blog roll design and simple portfolio page design
    • SEO content for up to six pages, including interviews with subject matter experts within your company (up to 20 hours of work)
    • Custom chat bot experience
    • Landing page design for a specific offer, including a chat bot or squeeze page for lead generation to an email list managed through Constant Contact or MailChimp
    • Booking system set-up and integration
    • Hosting care plan of $199 per month after the site launches
    • Total cost = $9,800
  4. Custom – Level 4 WordPress Package.
    • Looking for something a bit bigger with a few more pages or some special features? We offer custom packages too. Your journey with us will start with a discovery meeting where we will dive into your vision, clarify exactly what you need and develop next steps.

Why WordPress? It’s actually the most popular content management system in the world. It’s fully-customizable, meaning it can deliver the website of your dreams, and it makes it super easy to create, edit and organize content. Click here to read more about why it’s so popular for new websites.

An ongoing SEO strategy is critical. Search trends change all the time as the online publishing industry evolves, which means you need to stay on top of all of the different combinations of keywords that potential customers are searching in relation to your industry.

It’s entirely possible to do this yourself if you have time to do a bit of research. However, this is one of the areas where a professional website design company is worth its weight in gold. If you’d like to read more about this, you can check out a post we wrote on how you can use SEO to optimize your blog.

E-Commerce Website Design (And More)

The packages listed above are designed to dovetail with our social media marketing packages for the best ROI for our customers. We also offer a range of attractive add-ons, including:

  • Professional, custom photo shoots
  • Shopping carts
  • E-Commerce
  • Custom form set up
  • Custom portfolio set up
  • Parallax design for the home page
  • Embedded movies on the home page

If you are interested in more information or want to know how a website can help you increase you company’s sales, we would love to talk to you. Give us a call at 907-563-6008 or drop us an email.

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