A digital marketing strategy for private education institution should focus on connecting with the customer at every stage of the buying cycle. Most of your potential students and their parents will move through some or all of the four stages. It is important to understand the stages and how to most effectively interact with your …
Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …
Can Traditional Marketing & Digital Marketing Integrate? Read More »
The cost of hiring an agency can vary with surprising extremes depending on a myriad of factors including company size, reputation, and even geographic location. There are two primary ways most agencies will bill: hourly or project. Agencies will often have different hourly rates for services, for instance, project management, graphic design, illustration, programming, creative …
We’ve all heard, at some point in our lives, someone tell us “They’re only words, they can’t hurt you!”. Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the person who tweeted an insensitive joke and suddenly …
6 Snarky Must Read Tips to Rock Your Online Reviews! Read More »
We all get a ton of email these days, in fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That is a lot of competition. The email jungle gets even thicker when you consider that there is only an 18% open rate for desktop …
Before we share our three secrets to success with Inbound Marketing, It’s important that one has a basic understanding of what Inbound Marketing is and how it differs from, “Old School” or “outbound” advertising. The concept of Inbound Marketing all boils down to common sense. It refers to online marketing activities that direct visitors to you …
Three Secrets To Success With Anchorage Inbound Marketing Read More »
Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …
What is Facebook Live and Can I Use it to Market my Business? Read More »
We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the …
“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There …
Does word-of-mouth networking even work anymore or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Benefits of Social Media Networking We agree this is a fantastic method of …
Social Media Networking vs. Word of Mouth Networking Read More »
