Beacon Media + Marketing
Social media is the perfect tool for mental health marketing. The wide variety of platforms means that you can target your preferred audience, use the whole range of digital media, and build brand loyalty. Even better, you can do most of this for free! In this post, we’ll explain our five top tips for making sure…
You’ve probably seen the term “sales funnel” quite a lot as you’ve been researching digital marketing online. They can be extremely powerful when you’re trying to convert leads, but how can you apply a sales funnel to your dental marketing strategy? That’s a really good question. Sales funnels works as you’d expect, by collecting as…
It’s time for people to come back to the dentist after lockdown, which means now is a great time to be marketing your dental practice. This is a great opportunity to start gaining market share, as well as welcoming back your own regular patients. If you want to make the most of this period, you’re…
Once you establish a strong functional medicine marketing funnel, you’ll start to see a steady stream of leads arriving in your inbox. It’s the first step to helping your practice grow to the next level. Most often, people will find your practice through search and social, where you’ll have an active presence thanks to Google…
Originally published on June 12, 2018. Updated on July 9, 2020. So you have your social media editorial calendar and you’re consistently posting good content and putting ads out there on social media. Congrats! Good job! Way to be proactive! The next question, naturally, is how effective are your efforts? Is your hard work producing…
Going to the dentist involves a huge degree of trust. Often, your patients are nervous about visiting you, and they rely on you to correctly diagnose and treat any problems they may be having. It can also be very expensive, depending on what they need done and whether their insurance covers it. As such, it’s…
Originally published on June 7, 2018. Updated on June 26, 2020. We all get a ton of email these days. In fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That means there’s a lot of competition when you’re trying to implement an email…
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…
Originally published by Adrienne Wilkerson, CEO, Co-Founder. Updated and revised by Sara Jokela 3/13/25 You may have heard, “Digital marketing can be an expensive endeavor, but the ROI has great payoff.” There’s truth to that statement — especially for digital marketing done well. However, feeling hesitant about pouring money into marketing or having reservations about…
Originally published on December 7, 2018. Updated on April 29, 2020. A digital marketing strategy for private education institution should focus on connecting with the customer at every stage of the buying cycle. Most of your potential students and their parents will move through some or all of the four stages. It is important to…
Originally published on July 5, 2018. Updated on April 15, 2020. We’ve all heard, at some point in our lives, someone tell us: “Words can’t hurt you!” Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the…
