We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the …
“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There …
Does word-of-mouth networking even work anymore or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Benefits of Social Media Networking We agree this is a fantastic method of …
Social Media Networking vs. Word of Mouth Networking Read More »
Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing …
Landing Page is a term that you hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that-landing pages can be some of the most valuable assets in your digital toolkit. But exactly what they are and why you need them is more vague. A landing page is a web …
Alaska is a place of big ideas! We have a history of tenacious leadership against all odds. Walter Hickel was one of the visionaries who played a major role in our statehood. Charles Edwardson (Etok) fought for and laid the foundation for land ownership among First Peoples in Alaska. These are two examples of the …
Our “Big Idea” for Alaska, It’s time to lead the conversation Read More »
Back in the 1960’s, marketing was just getting to be well developed by the pros. Thinking about the marketing world in the 1960’s probably reminds you of the popular TV show Mad Men, however, to our surprise, the show is quite exaggerated. Up until the emergence of the Internet, marketing was pretty straightforward and …
We are becoming more visual every day; you’ve heard the phrase “a picture is worth a thousand words” and these social media platforms have proven that to be true. According to the 3M-Corporation, individuals process visuals 60,000 times faster than text. Social media platforms like Instagram, Youtube, Pinterest, and Slideshare are becoming increasingly more popular …
How to Utilize the 4 Major Visual Content Platforms Read More »
Alaska’s economy is often referred to as a “3 legged stool. Which means, jobs customary to Alaskans can fit into three primary categories, or “legs”; Petroleum, federal government, and all other sectors. What this means for those of us who have jobs that do not depend on petroleum or the federal government make up the …
So you want to be a connected CEO? You want to take the plunge? “Where do I start?” you might ask. Well here are some tips on being an effective, connected CEO. Make sure your company has a social media policy that both the PR and HR can agree and live with. Then stick to …
