When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first…
blogging
Capture more qualified leads with landing pages
Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…
How to write a blog post that will help grow your business
Content marketing is a powerful marketing tool for a few reasons. For one thing, it’s an effective way to add combinations of keywords to your website to boost your SEO, building awareness. For another, it’s a great way answer questions and educate people about why your products and services are the best option for their…
Starting a blog: An expert guide to content marketing
Originally published on June 19, 2018. Updated on May 25, 2020. Shopping has changed a lot since smartphones were invented. Remember the good old days? All you had to do was see a TV commercial or hear a recommendation from a friend and know you were about to get a great deal. Today’s customers need…
Essential tools for tourism marketing
The tourism industry is about to come back in a big way, bringing exciting opportunities for hospitality businesses, destinations, and cultural and heritage experiences. In order to get ahead of the competition, you’ll need to start preparing your marketing strategy now. Here are the essential tools you’ll need to succeed. Just want to talk business? Schedule…
Social media networking vs. word-of-mouth networking
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…
The evolution of digital marketing
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…
The Connected CEO: Part 2
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
What Does an Inbound Marketing Plan Include?
We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…
13 Inbound Marketing Stats Your CFO Will Love
“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There…