Beacon Media + Marketing
By Jennifer Christensen CMO We’ve all had that nightmare healthcare experience of waiting for hours to be seen, and then waiting even longer before your doctor shows up. Then, 15 minutes later, you’re being shuffled right out the door. It should go without saying that this is simply unacceptable — but it only illustrates a…
There is so much more to blogging than just trying to get a piece of content up on your website. Businesses tend to get wrapped up in meetings and are constantly on the go, which makes it difficult to really take the time to sit down, research the topic, and actually put in the effort…
When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first…
Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…
Content marketing is a powerful marketing tool for a few reasons. For one thing, it’s an effective way to add combinations of keywords to your website to boost your SEO, building awareness. For another, it’s a great way answer questions and educate people about why your products and services are the best option for their…
Originally published on June 19, 2018. Updated on May 25, 2020. Shopping has changed a lot since smartphones were invented. Remember the good old days? All you had to do was see a TV commercial or hear a recommendation from a friend and know you were about to get a great deal. Today’s customers need…
Originally published by Beacon Media + Marketing. Updated and revised by Jennifer Gracey, Web Content Strategist & Writer on 07/14/23. Making a significant post-COVID comeback, the tourism industry is roaring back to life with exciting opportunities in tow for travel agency and hospitality-based businesses, brands, destinations, and cultural and heritage experiences in the city. In…
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an…
Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…
“67% of the buyers journey is now done digitally.” -Sirus Decisions The value of Inbound Marketing is unequivocal, and there is no denying the preponderance of evidence the data shows us (channeling my inner Law & Order here). When done correctly, inbound marketing is far and away the ROI champion in the marketing arena. There…
