Leadership is important in every industry. However, given the year we’ve all just had, it’s never been more important in financial marketing. American businesses of all sizes, in all industries, have ridden a rollercoaster of government policy, shutdowns, booms, busts, and technological advances. Now that 2021 is on the horizon, it’s time to start planning. …
Tips to level-up your financial marketing before 2021 Read More »
Marketing refers to the methods you use to promote your products and services to your customers. When we talk about digital marketing, we are referring to all the different ways businesses can do this online. And when we refer to financial marketing, we’re talking about the way you specifically can grow your business. Are you …
What is financial marketing and why is it important? Read More »
If you’re working in financial services, there’s a fair chance you’re a left-brained person. Along with your aptitude for numbers, and your talent for problem-solving, we’re guessing you also like being organized, you like planning, you like details, and you like executing a well-developed financial marketing strategy. Right? You like researching the most effective techniques, …
Trends you need to capitalize on in financial marketing Read More »
When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first …
Web traffic stagnant? It’s time to start a business blog Read More »
The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an …
What it really takes to grow your Facebook audience Read More »
“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the …
Why isn’t my marketing plan working? Find the right audience and maximize ROI Read More »
“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It …
Marketing and sales go together like peanut butter and jelly. Sure, each one is great on its own, but when you put them together, you get something even better. It may sound a little strange, but it’s a helpful analogy to help you conceptualize your new digital marketing strategy. Great websites are key to great …
Landing pages can create a sales funnel without a new website Read More »
Partnering with a digital marketing agency is an exciting step in every company’s journey. Based on our experience, there are a few different reasons clients look for a marketing partner: They’re beginning a strong growth phase and need to generate more leads. They’re changing their image or going in a new direction and need awareness. …
The digital revolution has done so much to democratize marketing in the last few years. Now small, local HVAC businesses can compete with bigger companies on a much more equal footing. Here, we’ll look at three low-cost, and in some cases, free, methods to get huge reach and effective targeting as part of your HVAC …
HVAC marketing can boost your reputation (and your sales) Read More »
