Discover Strategies to Clarify Your Brand Identity Messaging and its Importance for a Strong Brand. Brand Identity messaging is not only important but also vital to discovering and portraying who you are as a company and who you are not. Click here to listen to this episode of The Beacon Way podcast. What is Brand…
What Is the Customer-Buying Process? The customer buying process is the thought process that potential customers go through in today’s marketing world. While this process is constantly changing and evolving, we have identified five solid points that customers go through before making a purchase. What Is the First Step of the Customer-Buying Process? Customers first…
What is the Beacon Way and why is it impacting the digital marketing industry? The Beacon Way is something that we have been formulating, testing, and using for our clients over the past several years. We’ve been able to put together a methodology around the most successful pieces that any business needs to have as…
