Beacon Media + Marketing
Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela Recruitment + Culture + Marketing What do recruitment marketing and culture have in common and how can they play a vital role in building a thriving business? Recruitment marketing for company culture is about meeting people where they are, informing them, and educating…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela In this series, we have been discussing best practices for websites, and what website pages you should include. This installment will discuss the blog page, the FAQ page, and the contact page. For more information on website best practices, see The Beacon Way…
Authors Adrienne Wilkerson and Jennifer Christensen, adapted for blog by Sara Jokela Building Out Your Marketing Strategy for Effectiveness Pulling together a cohesive plan and then implementing it can be a daunting subject for any business. There are many tools, tips, and tricks to use in your marketing efforts that will help as you’re looking…
Build a Website That Cultivates Connections With Clients Digital marketing is an ever-moving entity but does contain some constants. For example, cultivating connections with clients over a digital marketing platform is more relevant than ever in our digital age. For more information, check out Episode 12 and Episode 13 of The Beacon Way, where we…
Homepage Necessities for Success Communications have changed so much over the years, in more recent history, newspapers and magazines were the option for printed marketing and advertising. Advertisers wanted their business name to be on the front page or above the fold because passers-by could see it at a glance without purchasing a paper. The…
The following four podcasts in our series will center around building your brand through website pages and strategy. Your marketing goals should cultivate connections with your clients and remove barriers. Website strategy should be a foundational piece of your business and an extensive consideration for building your brand messaging. Creating a Powerful Marketing Hub through…
Brand messaging is such an important foundational step when setting up your business and business strategies. We have spent quite a lot of energy on the subject and pieces relating to it because without knowing who you are, who you are not, who your target audience is, and how you will solve that audience’s pain…
How Business Development Can Fuel Growth Business Growth means many things to many people and determining how your business should grow takes time and strategy. Making a business development plan should include the pain points you are solving for your target market and how you will balance the quality, price, and speed triangle. In our…
Unleashing The Power of Brand Messaging and Refining Your Niche Markets Crafting Your Brand Messaging and Identifying Your Audience Clearly articulated brand messaging is foundational to the rest of your marketing strategy and identification of your target audience are important steps in this process. Most businesses stop with the client profile, at Beacon Media +…
Discover Strategies to Clarify Your Brand Identity Messaging and its Importance for a Strong Brand. Brand Identity messaging is not only important but also vital to discovering and portraying who you are as a company and who you are not. Click here to listen to this episode of The Beacon Way podcast. What is Brand…
The Beacon Way: Interacting through All Stages of a Buyer’s Journey Why is Understanding the Buyer’s Journey Important? The Beacon Way intentionally interacts with buyers during all stages of buyer’s journey. It’s important to meet them where they’re at every stage. It’s also important to establish your company as an expert in the field you…
What Is the Customer-Buying Process? The customer buying process is the thought process that potential customers go through in today’s marketing world. While this process is constantly changing and evolving, we have identified five solid points that customers go through before making a purchase. What Is the First Step of the Customer-Buying Process? Customers first…
