Beacon Media + Marketing
As a marketing leader who’s worked with many mental and behavioral health executives, I understand the unique challenges and tremendous responsibility that come with promoting ABA therapy. If you’re reading this as the CEO or owner of an ABA therapy clinic, you already understand that marketing in your field is about much more than visibility…
As artificial intelligence transforms mental health marketing, understanding data privacy regulations has never been more critical. With 2025 bringing enhanced compliance requirements and patient expectations for data protection, multi-location behavioral health clinics need clear guidance on leveraging AI while maintaining trust and regulatory compliance. This comprehensive FAQ addresses your most pressing questions about AI data…
AI is dramatically shifting how businesses approach digital marketing, and its effects are especially pronounced in the home services sector of Reno, Nevada. For HVAC companies, landscapers, plumbing businesses, cleaning services, and more, adopting AI-driven tools is moving from a competitive advantage to a necessary part of connecting with local residents and growing sustainably. In…
If you’re leading a women’s health clinic, you already know the stakes are high. Women’s health is personal, complex, and deeply important—so your marketing can’t be generic. In 2025, the smartest women’s health brands are using AI-powered digital marketing tools not just to keep up, but to set the pace. This isn’t about replacing people…
In the world of behavioral health, it’s not enough to simply stand out. You need to connect with your audience in a meaningful way. No matter what service you’re offering, people will always choose to go with the organization they connect with. Authenticity in digital marketing and marketing consistency are key to building trust and…
Co-authored by Jennifer Christensen and Sara Jokela In the age of performance marketing, it’s easy to believe that a solid ad budget alone will deliver results. But as digital behavior in the healthcare industry becomes more sophisticated, so too must our marketing strategies. A compelling case study from Jennifer Christensen and Sara Jokela demonstrates that…
Personal branding is more than just a buzzword; it’s a powerful tool for professional growth and recognition in today’s digital landscape. As a business owner, you might not have considered yourself a brand before, but understanding and shaping your personal brand can be a game-changer. Whether you’re a seasoned entrepreneur or just starting out,…
It’s really basic human psychology. We human beings are social creatures, so it’s not too surprising that we naturally gravitate toward our fellow humans for indicators, or proof, that something works, that something is good, or more particularly, that something is worth our time, attention, and our money. We all need social proof. And this…
It’s often said that in business, integrity is what pours the foundation of trust. And it is trust that acts as the currency of every business partnership. Thus, ethics should always be at the forefront of your marketing model, especially in the realm of social media marketing. It’s true that many people may find the…
In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…
Having a strong online presence is crucial for any mental health company in 2024. And if you want to fill every caseload in your practice, you’ll need some form of paid advertising. That’s where effective Facebook ads come in. However, ads are only as effective as the amount of clicks and conversions they get. To…
Landing pages are an essential part of running effective Facebook ads. That’s true in every industry – including mental health and behavioral health. But you may need help understanding why they can help you attract clients, how to set them up, and what the best practices are. After all, you don’t want to start off…
