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Social Media Marketing

14 WAYS BUSINESSES CAN OPTIMIZE THEIR INSTAGRAM PROFILE RIGHT NOW

14 Ways Businesses Can Optimize Their Instagram Profile Right Now

If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot …

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Young Business Professionals- Is your social media marketing generating leads?

Is Your Social Media Marketing Producing Results?

So you have your social media editorial calendar and you’re consistently posting good content and putting ads out there on social media. Congrats!!!!! Good job! Way to be proactive! Now my next question is how effective are your efforts? How do you know if all of your hard work is producing results? It’s great if …

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5 Tips to Stand Out on LinkedIn

LinkedIn is one of the top three social media networking channels in the world and is a dynamo when it comes to personal, professional marketing and networking. Here at a few tips to help you stay on top of your LinkedIn game. Introduce Yourself Your profile picture should never be taken for granted or overlooked. …

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What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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Facebook vs. LinkedIn: Which One is the B2B Marketing Winner?

Both of these social media juggernauts are going after the B2B marketing dollar. So which one is the best? More specifically, which is the best for your business? If you are like most busy professionals, you only have so much time each day to focus on marketing. The question weighing most people down is where do …

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geofencing marketing is a must!

Social Media Networking vs. Word of Mouth Networking

Does word-of-mouth networking even work anymore or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented.   Benefits of Social Media Networking We agree this is a fantastic method of …

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How Much Does Social Media Marketing Cost?

There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a …

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Is Snapchat Good for Marketing my Small Business?

This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app …

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How is Pinterest Changing the Online Shopping Game?

How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world. …

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Is Google+ Still Relevant?

Since its creation, Google+ has had difficulty really catching on. Because of this, Google has been focusing on listening to user feedback. You may have noticed recently that Google+ has changed a few things by detaching it from other services it had been connected to previously. The focus is shifting to Collections and Communities, allowing …

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