Beacon Media + Marketing
The days when reputation management consisted of press conferences are long gone. These days, anyone can report on what companies are doing. They can take to any number of social media platforms or review forums to express their views, good or bad. In some ways, this has leveled the playing field for everyone, putting small…
Originally published on June 27, 2013. Updated on January 23, 2020. Believe it or not, Instagram isn’t just for posting pictures of your most recent meal. Instagram offers a visual way for businesses to create a strong brand, promote their products and include their business in social media conversations. About 25 million businesses actively use…
Originally published on June 18, 2015. Updated on January 16, 2020. Social media has exploded in recent years. It’s now an essential element of every successful digital marketing strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to brainstorming ideas, solving problems, collecting feedback…
Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who…
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate…
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live…
If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot…
LinkedIn is one of the top three social media networking channels in the world and is a dynamo when it comes to personal, professional marketing and networking. Here at a few tips to help you stay on top of your LinkedIn game. Introduce Yourself Your profile picture should never be taken for granted or overlooked.…
Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app…
There is frequently a lot of confusion between Inbound Marketing, content marketing, and social media marketing. What are the differences? Are they the same? Which one do I need for my business? How much is it going to cost me? Believe me, we understand the confusion. The marketing industry has been changing very rapidly for a…
This app is gaining popularity daily and has an incredible subscribing rate for users. Welcome to Snapchat. Maybe you’ve heard of the simple picture sending messaging app and its main audience of mainly millennials? Whether you’ve discovered this selfie centered app, or seem stuck using just one social media platform; you’ll soon see this app…
How is Pinterest Changing the Online Shopping Game? You may be aware that earlier this year Pinterest went from being a dangerous time warp, to an addictive online shopping experience, with the addition of buyable pins. The page has just added a new feature that will affect the wallets of Pinners all over the world.…
