Beacon Media + Marketing
Ahh, new customers. The best thing in the business world. It’s a surefire way to tell your marketing strategy is working and that your business is on the cusp of scaling up. Exciting times! Get your marketing strategy right, and each new customer could become a lifelong patient. Do it wrong, however, and you may…
Good dental centers are built on great reputations. If you help someone with an emergency root canal, make a child’s first visit to the dentist fun, or solve a problem during a routine check-up, your patient will have a positive experience. You can bet your bottom dollar they’ll tell their friends. Word of mouth is…
Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…
This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues…
Eight hundred percent. Let’s say that again: 800%. That’s the increase in search volume for the terms “telemedicine” and “telehealth” in just the last month. It shows remarkable growth. This year has turned many industries on their heads. Some have reaped huge rewards. Some have tackled unprecedented struggles. Telemedicine, clearly, is in the first category. …
Alaskan businesses are facing unprecedented times. Many have been forced to temporarily close their doors. Many have transitioned to working from home as best they can. Many are looking outside the box to see how they can keep trading in the midst of a health crisis. Some have found themselves able to help their communities…
The past few weeks have radically transformed the way Americans work. Working from home has been steadily increasing in popularity as internet infrastructure improves and increasing numbers of employers accept the idea as a way to decrease overheads, retain talent and boost morale. U.S. Census data indicated that about 5.2 per cent of Americans worked…
The last four days have seen something phenomenal happen in Alaska. More than 1,800 people from all around the state have picked up their sewing kits, united by a common cause: to make as many surgical-style masks as possible in the coming weeks. Alaska Mask Makers is the brainchild of Anchorage businesswoman Lorie Hardin, who…
Lots of us are working remotely at the moment. Those who can are taking their businesses online, staying home, and advising their employees to do the same. It can be a pretty big disruption to your normal workflow, especially if it’s new to your business and you don’t have any structure in place. Here are…
Let’s take a look at some examples. The global shutdown measures that have been implemented as a result of the current outbreak have impacted every aspect of life in the affected areas and had a ripple effect around the world. However, crises such as this have led to some remarkable leaps forward for humanity in…
Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
