In today’s digital world, the success of behavioral health clinics often depends on their ability to connect with potential clients online. A strong online presence can help build trust and drive traffic to your website, leading to higher clickthrough rates. But how can you ensure your clinic stands out in the crowded digital space? In…
Websites
Mastering LegitScript: Behavioral Health Clinic’s Essential Guide for Certification and Monitoring
LegitScript certification helps healthcare businesses prove their credibility and adhere to industry standards. It ensures that only trustworthy companies can market their services online. This guide explores the certification process, why it matters for addiction treatment facilities, and how LegitScript’s monitoring solutions enhance compliance and marketing success. Key Takeaways Understanding LegitScript and Its Role LegitScript’s…
Why Beacon Light
At Beacon Media + Marketing, our journey began with a shared dream: to help small businesses navigate the rapidly evolving digital landscape. That’s why we created Beacon Light, a foundational no-nonsense approach to digital marketing that drives sustainable growth, while not overwhelming small clinics and practices.
Best Therapist Websites: 13 Inspiring Examples to Learn from
Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected thirteen of the best therapist websites on the web. Use these…
Trusting the Beacon Way: Our Integrated Approach to Google EEAT Standards & Ethical AI Usage
When I think about my time in marketing, or with business operations in general, I’ve come across a variety of standards, principles, and values that companies and their employees are expected to adhere to. Some are basic, some are inspiring, and some are even a bit bold. But in the stack of standards and all…
Navigating Wellness: The Art of Behavioral Health Website Design
In the digital age, where we’re so accustomed to information being a short click away, a well-designed website becomes a crucial gateway to generating new client growth — especially in the world of behavioral health. As such, the art of behavioral health website design goes beyond aesthetics; it involves creating a user-friendly and empathetic virtual…
The Beacon Way Episode 15 Part 4 of 4 Website Pages | Don’t Forget About Your Support Pages!
Authors Adrienne Wilkerson and Jennifer Christensen, adapted to blog by Sara Jokela In this series, we have been discussing best practices for websites, and what website pages you should include. This installment will discuss the blog page, the FAQ page, and the contact page. For more information on website best practices, see The Beacon Way…
The Beacon Way: Should You Put Your Prices on Your Site?
Build a Website That Cultivates Connections With Clients Digital marketing is an ever-moving entity but does contain some constants. For example, cultivating connections with clients over a digital marketing platform is more relevant than ever in our digital age. For more information, check out Episode 12 and Episode 13 of The Beacon Way, where we…
The Beacon Way, Episode 13, Part 2 of 4: Build a Homepage and About Page People Want to Read
Homepage Necessities for Success Communications have changed so much over the years, in more recent history, newspapers and magazines were the option for printed marketing and advertising. Advertisers wanted their business name to be on the front page or above the fold because passers-by could see it at a glance without purchasing a paper. The…
Episode 12 The Beacon Way: Website Strategies Series Part 1 of 4 | Beacon Media + Marketing
The following four podcasts in our series will center around building your brand through website pages and strategy. Your marketing goals should cultivate connections with your clients and remove barriers. Website strategy should be a foundational piece of your business and an extensive consideration for building your brand messaging. Creating a Powerful Marketing Hub through…
Healthcare UX Design: How to Improve Conversions With a User-Friendly Website
In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…
A Guide to Personal Branding for Therapists With a Multi-Faceted Marketing Approach
When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…