Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you are like most busy business owners, you only have so much …
Facebook vs. LinkedIn: Which one is the B2B marketing winner? Read More »
Originally published on April 10, 2017. Updated on May 4, 2020. Does word-of-mouth networking even work anymore? Or has it been replaced with digital or social media networks? We hear this question a lot. We believe they are both integral to any business’s marketing plan and should be strategically planned and implemented. Networking is an …
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The days when reputation management consisted of press conferences are long gone. These days, anyone can report on what companies are doing. They can take to any number of social media platforms or review forums to express their views, good or bad. In some ways, this has leveled the playing field for everyone, putting small …
Social media for marketing: Here’s how to make it work for your school Read More »
Originally published on June 27, 2013. Updated on January 23, 2020. Believe it or not, Instagram isn’t just for posting pictures of your most recent meal. Instagram offers a visual way for businesses to create a strong brand, promote their products and include their business in social media conversations. About 25 million businesses actively use …
Essential guide to Instagram for business in 2020 Read More »
Originally published on June 18, 2015. Updated on January 16, 2020. Social media has exploded in recent years. It’s now an essential element of every successful digital marketing strategy, because it allows you to connect directly with your clients and customers. This is very valuable when it comes to brainstorming ideas, solving problems, collecting feedback …
10 tips for optimizing your social media presence Read More »
Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who …
(VIDEO) Thinking About Influencer Marketing? Here’s What You Need to Know Read More »
Originally published on July 18, 2013. Updated on May 31, 2019. Is it important for CEOs to be active on social media? My answer to this question is a resounding YES! Social media is here to stay, and it’s becoming more and more critical to our communication systems. While I believe there are some legitimate …
Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live …
If you have been researching digital marketing strategies for your business, you have probably heard of Search Engine Optimization or SEO. SEO is the practice of using keywords and phrases to boost a company website in a search engine such as Google. But what about optimization for your social media profiles? There is a lot …
14 Ways Businesses Can Optimize Their Instagram Profile Right Now Read More »
So you have your social media editorial calendar and you’re consistently posting good content and putting ads out there on social media. Congrats!!!!! Good job! Way to be proactive! Now my next question is how effective are your efforts? How do you know if all of your hard work is producing results? It’s great if …
Is Your Social Media Marketing Producing Results? Read More »
