When you think of any well-known or popular brand on the market, you likely have a related image in your mind along with how you view that brand’s reputation. For instance, if you think of Nike, Gucci, or even Starbucks, you can probably envision their logo and your perception of the brand itself – also…
Do the words fun, positivity, camaraderie, and inclusiveness speak to your company’s work culture? And do you just love showing up to work and seeing all of your employees full of energy and in great spirits? If this is the case, your amazing work culture can also be a powerful tool that you can leverage…
We all live in an interconnected age where a large number of consumers depend heavily on social platforms in order to discover businesses and products. And many of these consumers base their purchasing decisions on a company’s online reputation as well as how engaging and intriguing its dialogue and advertising are. In fact, the hard…
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
Low Facebook engagement sucks. You’ve put hours of work into creating amazing content that you thought your audience would love. But when you posted it there were… crickets. You might get a like or two here and there, but people aren’t commenting or sharing as much as you expected them to. Your page is definitely…
Social media can be overwhelming. It’s a hungry beast that needs constant feeding. New visuals, new algorithms, new captions, community engagement, new features, it never stops. While it is tempting to create the same posts across all social media channels, social media success is just as much about the medium as it is about the…
Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…
LinkedIn is the dark horse of social media marketing. If’s not as sexy as Facebook. Not as flashy as Instagram. Not as in-your-face as Twitter. For many people, it hums along semi-forgotten in the background – and yet, it can yield amazing results for small and medium-sized businesses. LinkedIn isn’t like other social media platforms.…
The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…
The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…
