Originally published on August 23, 2019. Updated on December 6, 2021 Mental health is a sensitive topic. It’s not exactly easy for people to talk about how their depression is so severe they couldn’t get out of bed in the morning or how trauma from their childhood is still affecting their day-to-day life. However, social…
Social Media Marketing
Create a Lead-Generating Social Media Content Strategy in 5 Steps
Social media platforms are no longer just a place to watch cute cat videos and post what you ate for lunch that day. They have evolved into an effective spot for businesses to market their products or services online and develop a deeper connection with their customers. And for many businesses, a great social media…
Why Is Your Audience Not Engaging On Facebook?
Low Facebook engagement sucks. You’ve put hours of work into creating amazing content that you thought your audience would love. But when you posted it there were… crickets. You might get a like or two here and there, but people aren’t commenting or sharing as much as you expected them to. Your page is definitely…
Secrets to Nailing Organic Social Media Content For Your Business
Social media can be overwhelming. It’s a hungry beast that needs constant feeding. New visuals, new algorithms, new captions, community engagement, new features, it never stops. While it is tempting to create the same posts across all social media channels, social media success is just as much about the medium as it is about the…
Mental Health Marketing Tools Every Therapist Needs
Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…
Stop Treating LinkedIn Like an Online Resume (Please)
LinkedIn is the dark horse of social media marketing. If’s not as sexy as Facebook. Not as flashy as Instagram. Not as in-your-face as Twitter. For many people, it hums along semi-forgotten in the background – and yet, it can yield amazing results for small and medium-sized businesses. LinkedIn isn’t like other social media platforms.…
Holiday Marketing: Add a Festive Touch to Your Socials
The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…
Is dental marketing worth the investment?
The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…
Five fun financial marketing strategies to try in the year ahead
This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…
What it really takes to grow your Facebook audience
The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an…