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Facebook vs. LinkedIn: Which one is the B2B marketing winner?

Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you’re like most busy business owners, you only have a limited amount …

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Social Media for Marketing: Here’s How to Make It Work For Your School

Social media for marketing: Here’s how to make it work for your school

The days when reputation management consisted of press conferences are long gone. These days, anyone can report on what companies are doing. They can take to any number of social media platforms or review forums to express their views, good or bad. In some ways, this has leveled the playing field for everyone, putting small …

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Thinking About Influencer Marketing? Here's What You Need to Know

(VIDEO) Thinking About Influencer Marketing? Here’s What You Need to Know

  Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who …

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