Stop Treating LinkedIn Like an Online Resume (Please) March 12, 2021LinkedIn is the dark horse of social media marketing. If’s not as sexy as Facebook. Not as flashy as Instagram. Not as in-your-face as Twitter. For many people, it hums along semi-forgotten in the background – and yet, it can yield amazing results for small and medium-sized businesses. LinkedIn isn’t like other social media platforms.…
Holiday Marketing: Add a Festive Touch to Your Socials December 19, 2020The holidays are finally here! This year has definitely felt longer than most, but now that the festive season is upon us, it’s a great chance to build brand awareness with holiday marketing. At this time of year, social media is key to connecting with your audience. Making a splash with genuine and targeted content…
Is dental marketing worth the investment? December 4, 2020The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…
Five fun financial marketing strategies to try in the year ahead November 27, 2020This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…
What it really takes to grow your Facebook audience October 30, 2020The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an…
All the things you shouldn’t do with Facebook Ads September 14, 2020Facebook Ads can be a time-consuming to set up, and confusing to use, but the pay-off can be truly tremendous. As technology continues to develop and the world progressively grows remote, one thing is becoming clear: the marketing tactics you were using before aren’t going to work the same today. This is true whether you’re…
Optimize your mental health marketing on social media August 25, 2020Social media is the perfect tool for mental health marketing. The wide variety of platforms means that you can target your preferred audience, use the whole range of digital media, and build brand loyalty. Even better, you can do most of this for free! In this post, we’ll explain our five top tips for making sure…
Is your social media marketing producing results? July 9, 2020Originally published on June 12, 2018. Updated on July 9, 2020. So you have your social media editorial calendar and you’re consistently posting good content and putting ads out there on social media. Congrats! Good job! Way to be proactive! The next question, naturally, is how effective are your efforts? Is your hard work producing…
How to tell if your social media marketing is effective June 30, 2020Originally published on May 10, 2018. Updated on June 30, 2020. You’ve started your own business. You’ve got a steady stream of customers. You’ve got a website. You’ve got a great reputation and plenty of word-of-mouth recommendations. Things are going well – really well – and you’re looking to take your business to the next…
Facebook vs. LinkedIn: Which one is the B2B marketing winner? May 6, 2020Originally published on August 16, 2016. Updated on May 6, 2020. Facebook and LinkedIn are both social media juggernauts and they’re both competing for the B2B marketing dollar. Which one is the best? More specifically, which is the best for your business? If you’re like most busy business owners, you only have a limited amount…