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Social Media Marketing

AI-Powered Digital Marketing: Top Strategies and Tools for Your Women’s Health Clinic in 2025

If you’re leading a women’s health clinic, you already know the stakes are high. Women’s health is personal, complex, and deeply important—so your marketing can’t be generic. In 2025, the smartest women’s health brands are using AI-powered digital marketing tools not just to keep up, but to set the pace. This isn’t about replacing people…

Social Media Marketing for Behavioral Health Clinic: Why Paid Ads Alone Aren’t Enough – The Power of Organic Content

Co-authored by Jennifer Christensen and Sara Jokela In the age of performance marketing, it’s easy to believe that a solid ad budget alone will deliver results. But as digital behavior in the healthcare industry becomes more sophisticated, so too must our marketing strategies. A compelling case study from Jennifer Christensen and Sara Jokela demonstrates that…

Personal Branding Strategy for Business Owners & Professionals: How to Build Trust and Stand Out in 2025

  Personal branding is more than just a buzzword; it’s a powerful tool for professional growth and recognition in today’s digital landscape. As a business owner, you might not have considered yourself a brand before, but understanding and shaping your personal brand can be a game-changer. Whether you’re a seasoned entrepreneur or just starting out,…

Social Proof Psychology 101: The Role of Social Proof in Building Trust with Your Audience

It’s really basic human psychology. We human beings are social creatures, so it’s not too surprising that we naturally gravitate toward our fellow humans for indicators, or proof, that something works, that something is good, or more particularly, that something is worth our time, attention, and our money. We all need social proof. And this…

Unlocking Mental Health Marketing Success: Understanding Your Target Market

In the critical field of mental health, connecting with your audience is not just a marketing strategy—it’s a key part of providing effective care. Mental health professionals often have to understand and engage with a wide variety of people, each with their own unique needs and experiences. This article is designed to help you identify…

Facebook CTA Options for Mental Health Advertising: Fill Your Clinic with Clients

Having a strong online presence is crucial for any mental health company in 2024. And if you want to fill every caseload in your practice, you’ll need some form of paid advertising. That’s where effective Facebook ads come in. However, ads are only as effective as the amount of clicks and conversions they get. To…

Facebook Landing Pages for Mental Health Services

Landing pages are an essential part of running effective Facebook ads. That’s true in every industry – including mental health and behavioral health. But you may need help understanding why they can help you attract clients, how to set them up, and what the best practices are. After all, you don’t want to start off…

The Ultimate Guide to Facebook Ads for Mental and Behavioral Health Clinics

Do you need help bringing clients into your mental health or behavioral health clinic? And are your Facebook ads not doing the job? If so, you’re not alone. Many clinics offer great services but struggle with their marketing. Even if you’re getting some results with Facebook ads, there’s likely some potential to get more juice…

Where To Invest Your Therapy Advertising Dollars for the Best Conversions

Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…