Beacon Media + Marketing
There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to…
Here at the BEACON offices, we talk a lot about what makes a great website, how to draw visitors to a website, and then how to convert those visitors into leads and clients. There are several ways to do that, and we’ll cover them all in time. One way, however, is SEO. SEO is probably…
One of my favorite quotes is by none other than the late Zig Ziglar. He said: “A goal properly set is halfway reached.” The longer I’m in the field of marketing the more Ziglar’s truth is revealed. Without a series of tangible goals, clear direction and a touch of patience, the vast and changing landscape…
