Beacon Media + Marketing
So you’ve made the decision to grow as an orthodontics practice. Great! Now what? You know that digital marketing is the first step to reaching prospective patients. Your website needs freshening up, you need to run Facebook Ads, and you need to boost your Google ranking. It can be intimidating and time consuming when you’re…
Originally published on June 12, 2018. Updated on July 9, 2020. So you have your social media editorial calendar and you’re consistently posting good content and putting ads out there on social media. Congrats! Good job! Way to be proactive! The next question, naturally, is how effective are your efforts? Is your hard work producing…
What is a brand story? It’s a narrative about your business that inspires a positive emotional reaction. It’s not about showing and telling people about your brand, like traditional advertising, but combining facts with feelings as you explain how your business came to be and what drives you. Storytelling isn’t a new concept in digital…
Going to the dentist involves a huge degree of trust. Often, your patients are nervous about visiting you, and they rely on you to correctly diagnose and treat any problems they may be having. It can also be very expensive, depending on what they need done and whether their insurance covers it. As such, it’s…
Originally published on May 10, 2018. Updated on June 30, 2020. You’ve started your own business. You’ve got a steady stream of customers. You’ve got a website. You’ve got a great reputation and plenty of word-of-mouth recommendations. Things are going well – really well – and you’re looking to take your business to the next…
Social media is a great way for all kinds of contractors to develop and build their reputations. It’s perfect for local businesses looking to connect with local community members, because positive engagement – such as likes and comments – essentially equates to free advertising. The more people interact with your page, the more people will…
Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…
Originally published on June 7, 2018. Updated on June 26, 2020. We all get a ton of email these days. In fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That means there’s a lot of competition when you’re trying to implement an email…
Originally published on December 11, 2015. Updated April 3, 2017, and June 25, 2020. Digital marketing has a lot of jargon, and when you first hire a marketing agency, you’ll probably hear them mention something called a landing page. Rather than making you sit there, scratching your head, let’s quickly run you through the basics…
It’s time to scale your business. Congratulations! It’s taken a lot of hard work, paired with many long hours, endless cups of coffee, creative problem solving, and commitment to get to this point. Now that you’ve entered a growth phase, it’s time to think strategically about next steps. The best way to generate new leads…
Trust is the cornerstone of the financial industry, which means customers want to be sure of a few things before they engage your services. At the top of the list are expertise, transparency, and accountability. They want to know who you are and what motivates you. That’s why referrals have always been, and will continue…
Good dental centers are built on great reputations. If you help someone with an emergency root canal, make a child’s first visit to the dentist fun, or solve a problem during a routine check-up, your patient will have a positive experience. You can bet your bottom dollar they’ll tell their friends. Word of mouth is…
