Beacon Media + Marketing
“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past…
Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…
We’re seeing some great results for our clients, specifically in Anchorage, using a new geo targeting technology that the brilliant folks at Facebook have developed. It’s called Local Awareness Ads, and it’s designed to bring customers right to your door. The ads are created to target Facebook users that are within a certain radius near your office…
LinkedIn is one of the top three social media networking channels in the world and is a dynamo when it comes to personal, professional marketing and networking. Here at a few tips to help you stay on top of your LinkedIn game. Introduce Yourself Your profile picture should never be taken for granted or overlooked.…
Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app…
Just as factories and products dominated the industrial age, knowledge and content define the information age. Our economy is based on information, and those who know more and are experts are commonly considered to have more economic clout. One of the most effective ways to demonstrate you are an expert in your field and to put…
This week, we shared a video to our Facebook page about the elements of a successful Facebook ads campaign. This blog is a further breakdown of the metrics and best practices we discussed, containing graphs and images. We hope you enjoy! What to Look For When you open Facebook Ads Manager in the morning, there…
If you’ve spent any amount of time online, you’ve probably gotten sick of hearing that content is king, but while the phrase is beyond overused, it is still true. As Google continues to change it algorithm at the rate of 500-600 times per year in an unending quest to improve the customer experience, we end…
Inbound marketing operates on one basic principle: engage with your potential customer, and offer them value. While that “value” can be almost anything, for many businesses, it’s information. Even with the advent of search engines like Google, finding specialized information from a reputable source can be difficult. When that information is given out seemingly for…
Last week I started this blog duo with Expert Guide to Hiring a Local Inbound Marketing Agency. Part 1. In it, we covered the benefits to working with an agency, scouting to see if the company is using best practices online, evaluating case studies, and specialization. Today I’m picking up where I left off and will…
Marketing, especially Inbound Marketing, is time-consuming and requires some focused specialties. Making the decision to partner with a local inbound or content marketing company is a big decision for most businesses. Bringing in experts who have the time to stay ahead of the curve and focus on moving your marketing goals forward can dramatically boost…
We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…
