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Seven Steps to a Happy Long-Term Customer Relationship

Digital marketing professionals love throwing words around like sales funnel, awareness, or conversion. But what do those words even mean? How do they help you? Digital marketing is a lot like starting a romantic relationship. Your online presence lets the other party know you exist and ignites a spark of attraction. Your branding is what…

Mental Health Marketing Tools Every Therapist Needs

Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…

Google Ads Are Much Less Scary Than You Think

If you’re new to the world of digital marketing, it can be hard to know where to start. Sure, there’s a huge amount of information available online – but forget drinking from a fire hydrant. It can feel like you’re face-to-face with a tsunami. Let’s face it: running a company is often just as much…

Facebook Unfriended the News (and You Should Care)

Facebook made a monumental decision to shut down the news in Australia this week. All content from all news sites, including public and commercial broadcasters, broadsheet and tabloid newspapers, magazines, websites, and even government departments such as the Bureau of Meteorology and Department of Health, evaporated literally overnight. This is a big deal. As you’d…

Sample marketing plan for construction companies

It’s time to scale your business. Congratulations! It’s taken a lot of hard work, paired with many long hours, endless cups of coffee, creative problem solving, and commitment to get to this point. Now that you’ve entered a growth phase, it’s time to think strategically about next steps. The best way to generate new leads…

Do I need Google Analytics? Here’s how it can help your HVAC business

Lots of businesses advertise online, and there’s a good reason why. Online advertising allows you to identify and target potential customers to maximize the impact of your campaigns. After all, there’s no point advertising boiler installation services to someone who is renting a small apartment in a multi-story building. This field is growing every year.…