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What Is StoryBrand Marketing and How Does It Benefit My Business?

What Is StoryBrand Marketing and How Does It Benefit My Business?

In your personal or professional development, have you ever discovered something so innovative and earthshattering that you’re not quite sure how to incorporate it with your M.O.? Like, you’re frozen in your tracks, wondering if this new world will ever be compatible with the one you have always known? We’ve been there. In fact, we’ve …

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What's in a Headline? How to Write to Get Attention

What’s in a Headline? How to Write to Get Attention

“Creating the product is half the challenge, capturing the customer’s attention is the other.” You’ve just launched your dream business. New office space, a fresh batch of employees, your favorite pen sitting on your desk… Everything is in place. There’s only one problem: You don’t have any customers. No big deal! You’ve spent the past …

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Woman shopping on her phone. SEO optimize your blog for increased rankings

Drive More Traffic to Your Website: 6 Expert Ways to SEO Optimize Your Blog

The world of SEO can be complicated and is ever-changing, so it’s easy to get frustrated or at the very least overwhelmed. However, SEO is foundational to successful marketing and for driving traffic to your website. In the end, the whole reason we market online is to drive traffic to our site so that we …

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Is the SEO Blog Dead?

Is the SEO Blog Dead?

“72% of buyers research a new product or service on Google prior to buying and 81% of buyers research before they buy!” There is no way to ignore the numbers above, the whole buying and shopping process has evolved, and if you want to stay profitable, you need to be changing right along with your …

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How to Make White Papers that Generate Leads

Inbound marketing operates on one basic principle: engage with your potential customer, and offer them value. While that “value” can be almost anything, for many businesses, it’s information. Even with the advent of search engines like Google, finding specialized information from a reputable source can be difficult. When that information is given out seemingly for …

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Seth Godin is Still Right! “Content Marketing is the Only Marketing Left!”

  Seth Godin is considered by many as the “godfather of modern marketing” and years ago he made the bold statement that “content marketing is the only marketing left.” In the years following the release of his first book, Permission Marketing, the marketing industry and seen an upheaval of historic proportions. In fact, I believe …

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Organic SEO: The New Face of Change

There is an old saying “nothing is as constant as change,” and this is perhaps never more true than with SEO (Search Engine Optimization). Google is constant adjusting and improving their highly secretive SEO algorithm to improve the transparency of the user online experience. Then you have the other four top search engines working to …

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