Beacon Media + Marketing
Originally published on July 5, 2018. Updated on April 15, 2020. We’ve all heard, at some point in our lives, someone tell us: “Words can’t hurt you!” Oh, but they absolutely can, my friend. Words can implode relationships, ruin careers, and even destroy a business. There have been far too many stories online about the…
Originally published on November 10, 2014. Updated on April 13, 2020. As someone who works in marketing and advertising, you might be surprised that I wasn’t a huge fan of mission statements until recently. I generally thought of mission statements as aspirational words that we use to describe how we want people to perceive us,…
Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…
Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20…
Originally published on September 11, 2015. Updated on February 13, 2020. There are many factors that go into choosing a website development company. To be perfectly honest with you, we hear a lot of horror stories from businesses about website builds, whether they’ve tried to build a website themselves or they’ve hired a company to…
Experts recommend that you redesign your website every 2-3 years. Why? Because product changes, staff changes, fashion, and best practices all change rapidly in business and online. It’s also a perfect time for a new website for your arctic tourism agency because tourism is one of the few growing industries in Alaska! This means now…
Perhaps you’ve heard that tourism is one of the few growing industries in Alaska. This is partly the result of a lessening of the severity of the climate (the Arctic is warming twice as fast as the rest of the world) and so-called “last chance tourism.” If you want to take advantage of this you’ll…
Ready to go national? We’ve been waiting for you to say that. Not because we’re psychics or anything, although that would be pretty helpful for our line of work. No, we’ve been waiting because we’re so incredibly excited about how straightforward national launches are in the age of digital marketing that we’re about to…
So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that…
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos If you are ready to brand or rebrand your medical spa and you want more than the humdrum logo you can get off a popular freelancing website for $5, this blog is for you. We are going to…
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos Reno, Nevada is a competitive market with a myriad of companies moving in to gain from a growing economy. Now is the time to set your business up for success with a strong branding package! This blog is…
“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far…
