Beacon Media + Marketing
Your friendly (or not so friendly) competing orthodontics practice recently launched a video commercial on social media and everybody’s talking about it. You’ve been watching as, week after week, they share more video and get more likes, comments, reactions…and business. You know that the use of video media is skyrocketing and marketers are recommending increased…
Looking for the digital marketing tools that will knock your next campaign out of the park? As a digital marketing agency, we have a lot of experience with the tools that help (and some lessons learned with the ones that hinder). Today, we only use the best. Want to know what our top 5 digital…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Have you ever considered publishing a blog for your mental health…
Influencer marketing is on fire right now. According to the Digital Marketing Institute, 49% of consumers depend on influencer recommendations. “49% of consumers depend on influencer recommendations.” – Digital Marketing Institute That’s crazy! Influencer marketing is both extremely approachable to the influencer who gets paid for it and highly valuable for the business who…
So your agency is telling you that you need to do a photoshoot before they start marketing your business. “Why?” You ask, a little bit annoyed. “Isn’t this what stock photography was made for?” you say, “Saving me the hassle of coordinating staff and services?” “I mean, come on, can’t you just find something that…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Ready to start blogging for your medical spa but not sure…
Originally published on November 7, 2017. Updated on May 30, 2019. About 10 days ago, I heard a respected industry person put forward the premise that marketers are really just paid to be good bullsh** artists. Of course, there was a lot more to the conversation than that. In fact, after asking about it later,…
If you are the owner of a medical spa and you are looking for a comprehensive guide to your social media marketing, this is for you. Our team has been marketing for medical spas for years, and we have learned a few things along the way. This guide is a compilation of our social media expertise and best practices, put together from the medical spa marketing perspective.
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Publishing a blog may be the biggest thing you do…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Should you be blogging for your orthodontics practice? Absolutely.…
Looking for tips on an SEO strategy that will knock the socks off your competition and leave your customers at a loss for words? We offer some of our best next-level research and advice. Read more. Do Your Research If you want to create a knock-out SEO strategy, you need to stay current and on…
“Show, don’t tell” is an idiom commonly used by writers of all stripes. The idea itself is simple: don’t tell your readers what to think, feel, or expect about your topic. Instead, you want to “show” them the data, facts, and evidence as concisely and as powerfully as possible. When done well, you are far…
