Beacon Media + Marketing
Having a strong online presence is crucial for any mental health company in 2024. And if you want to fill every caseload in your practice, you’ll need some form of paid advertising. That’s where effective Facebook ads come in. However, ads are only as effective as the amount of clicks and conversions they get. To…
Landing pages are an essential part of running effective Facebook ads. That’s true in every industry – including mental health and behavioral health. But you may need help understanding why they can help you attract clients, how to set them up, and what the best practices are. After all, you don’t want to start off…
Do you need help bringing clients into your mental health or behavioral health clinic? And are your Facebook ads not doing the job? If so, you’re not alone. Many clinics offer great services but struggle with their marketing. Even if you’re getting some results with Facebook ads, there’s likely some potential to get more juice…
Written by Brandon Grill, updated and revised by Sara Jokela 2/19/25. Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected…
Behavioral health marketing isn’t like other industries. There are far more ethical and legal considerations than in industries like retail and home services. But the stakes are much higher. We’re talking about changing (and even saving) lives here. With stakes like this, it’s important to understand the unique challenges you’ll face. How can you overcome…
Marketing audits are crucial for the success of your mental or behavioral health clinic in 2024. Billions and billions of investment dollars have been poured into the mental health space since the pandemic. And as marketing for these niches becomes more sophisticated and competitive, you need to know: According to Beacon’s 2024 State of Mental…
Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…
If you’re a medium or large-sized mental health clinic, you have a lot of caseloads to fill. So of all your marketing efforts, you may be relying on Google and Facebook Ads to put butts in seats. But are you overspending? If you’re filling 20 seats per month and spend $20 more than you need…
