Beacon Media + Marketing
Written by Brandon Grill, updated and revised by Sara Jokela 2/19/25. Creating or improving your therapist website is hard. Without knowing how to improve your website, you’re working in the dark. But it’s not all bad, because there are some truly amazing therapist websites out there that you can learn from. That’s why I’ve collected…
Behavioral health marketing isn’t like other industries. There are far more ethical and legal considerations than in industries like retail and home services. But the stakes are much higher. We’re talking about changing (and even saving) lives here. With stakes like this, it’s important to understand the unique challenges you’ll face. How can you overcome…
Marketing audits are crucial for the success of your mental or behavioral health clinic in 2024. Billions and billions of investment dollars have been poured into the mental health space since the pandemic. And as marketing for these niches becomes more sophisticated and competitive, you need to know: According to Beacon’s 2024 State of Mental…
Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…
If you’re a medium or large-sized mental health clinic, you have a lot of caseloads to fill. So of all your marketing efforts, you may be relying on Google and Facebook Ads to put butts in seats. But are you overspending? If you’re filling 20 seats per month and spend $20 more than you need…
I’ve been running one business or another since 2001, and there are a few things I’ve learned the hard way over the years. One of them is just how much a business challenges you to grow into a better version of yourself. Don’t get me wrong- you can start, grow, and run a business without…
