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Target Audience

Mental Health Marketing: How To Reach Your Ideal Client

More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…

How to Define Your Target Audience in Digital Marketing

Digital marketing helps grow your business. But how do you do it strategically, in a way that minimizes your investment of time and money while maximizing conversions? All marketing works best (or even only) by creating genuine human connections. You could have the best creative, the smartest key messaging, the biggest marketing budget, and the…

Why isn’t my marketing plan working? Find the right audience and maximize ROI

“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the…