Branding Can Define Your Purpose Beyond Profit February 5, 2021What makes you leap out of bed in the morning with a head full of ideas? What gives you a sense of achievement that makes you satisfied you made the right decision in going into business? How do you improve the lives of people in your community? Why do you do what you do? Businesses…
What is financial marketing and why is it important? November 13, 2020Marketing refers to the methods you use to promote your products and services to your customers. When we talk about digital marketing, we are referring to all the different ways businesses can do this online. And when we refer to financial marketing, we’re talking about the way you specifically can grow your business. Are you…
Business owner reveals virus provided a blessing in disguise April 12, 2020Molly Blakeley was getting ready for a big year in business. It’s safe to say the 2020 hasn’t gone the way anyone hoped it would, but the founder of Molly Bz – a gourmet cookie company based in Anchorage, Alaska – says she believes everything happens for a reason. Her cookies are truly unique, not…
Sales expert’s advice for maintaining relationships during a crisis (VIDEO) April 7, 2020It’s a tough time to be in business. We know it. You know it. Your customers know it. Many sectors are going through a period of uncertainty as the latest public health advice requires them to fundamentally change the way they trade. Businesses all around the United States are scrambling to adapt and find new…
Alaska business owner thinks outside the box to make a difference March 24, 2020The last four days have seen something phenomenal happen in Alaska. More than 1,800 people from all around the state have picked up their sewing kits, united by a common cause: to make as many surgical-style masks as possible in the coming weeks. Alaska Mask Makers is the brainchild of Anchorage businesswoman Lorie Hardin, who…