Beacon Media + Marketing
Transparency in branding is more than just a buzzword; it’s a powerful strategy that can transform businesses. In today’s market, consumers are more informed and discerning than ever, making transparent branding not just a “nice-to-have” but a necessity. By openly sharing company practices, values, and decision-making processes, your business can build trust with your customers,…
Part 2: Leveraging Authenticity for Growth and Customer Loyalty With your brand’s core values and story in place, the next step is turning authenticity into action. Part 2 explores how to infuse your marketing, operations, and customer interactions with genuine purpose. You’ll learn how transparent practices, authentic engagement, and measuring real-world impact can transform your…
Part 1: The Power of Authentic Branding for Small Businesses In today’s digital world, where consumers are constantly inundated with marketing messages, standing out is a challenge—especially for small businesses. The key to cutting through this noise isn’t just a clever slogan or a striking logo, but something far more enduring: authentic branding. This first…
What makes you leap out of bed in the morning with a head full of ideas? What gives you a sense of achievement that makes you satisfied you made the right decision in going into business? How do you improve the lives of people in your community? Why do you do what you do? Businesses…
Marketing refers to the methods you use to promote your products and services to your customers. When we talk about digital marketing, we are referring to all the different ways businesses can do this online. And when we refer to financial marketing, we’re talking about the way you specifically can grow your business. Are you…
It’s a tough time to be in business. We know it. You know it. Your customers know it. Many sectors are going through a period of uncertainty as the latest public health advice requires them to fundamentally change the way they trade. Businesses all around the United States are scrambling to adapt and find new…
The last four days have seen something phenomenal happen in Alaska. More than 1,800 people from all around the state have picked up their sewing kits, united by a common cause: to make as many surgical-style masks as possible in the coming weeks. Alaska Mask Makers is the brainchild of Anchorage businesswoman Lorie Hardin, who…
