Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

SEO

5 Easy UX Wins When Developing a Website

The most important part in developing a website is the overall user experience (UX). User experience is defined as the way in which the user is interacting with the product or in this case a website. This could entail the page path the user takes to get to what they are looking for or how…

Top three marketing myths busted

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It…

Pump up your SEO efforts in 2020 with these simple tricks

SEO is essentially the dark arts of digital marketing, because the rules constantly change as search engines like Google update their algorithms. New tips and tricks that will help you find optimize your content for success are guarded as closely as the Chamber of Secrets (any other Potter fans out there?). Here, we’ll run you…

Essential tools for tourism marketing 

The tourism industry is about to come back in a big way, bringing exciting opportunities for hospitality businesses, destinations, and cultural and heritage experiences. In order to get ahead of the competition, you’ll need to start preparing your marketing strategy now. Here are the essential tools you’ll need to succeed. Just want to talk business? Schedule…

Google judges your website based on mobile friendliness

There are lots of different factors that Google’s algorithm takes into consideration when deciding whether or not to rank your webpages and blog posts on its results page. Things like keywords, backlinks, headings and sub-headings, metadata and alt-text all play a part in helping the algorithm understand whether or not a page provides a high-quality…

3 ways to boost traffic to your website (it’s not just SEO anymore)

Originally published on July 5, 2016. Updated on May 13, 2020. Wouldn’t it be great if generating leads online was as simple as building a shiny new website? Of course, a shiny new website helps. In fact, the first step to any successful online marketing campaign is to create a website, because it will form…

10 tips to improve your website’s ranking on Google

Originally published on March 6, 2017. Updated on May 12, 2020. The statistics are undeniable – these days, consumers look to the web for information before making a decision on where to spend their hard-earned money. Every day, your prospective customers are reading Google reviews and Facebook recommendations to find the business that is going…