Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Reno Marketing

Google Ads Are Much Less Scary Than You Think

If you’re new to the world of digital marketing, it can be hard to know where to start. Sure, there’s a huge amount of information available online – but forget drinking from a fire hydrant. It can feel like you’re face-to-face with a tsunami. Let’s face it: running a company is often just as much…

Values-Based Marketing is the Next Big Thing

In today’s marketing world, your identity as a brand is everything. Nailing who you are is the very first step to creating a successful marketing strategy and, ultimately, a successful business. When you’re first researching marketing trends, it’s easy to get overwhelmed. There are lots of different ideas circulating on the internet, but in our…

New Year, New You: Set Marketing Goals That Will Stick

2021! Never before have we been so excited about the start of a new year! (At least, not since we welcomed the new millennium in 2000 – how was that two decades ago already?) The past 12 months have been like no other. If all your marketing goals went out the window, don’t be too…

Fitness marketing 101: Making your brand stand out

The fitness industry is a crowded space, so it’s important to create a memorable brand to attract and retain customers. In order to stay competitive and relevant in today’s business environment, you need to embrace and adopt a strong fitness marketing strategy. Here are the basics you need to know. Want to set your business…

Is dental marketing worth the investment?

The U.S. Small Business Administration recommends spending 7-8% of gross revenue on marketing. Why? When it comes to dental marketing, the pay-off can be huge. An online marketing strategy does take time and money, however. As a dentist running a practice, it can be difficult to find the time and resources to effectively run an…

Five fun financial marketing strategies to try in the year ahead

This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…

What it really takes to grow your Facebook audience

The average American spends 38 minutes per day on Facebook, so it’s no surprise that it’s the most-used social media platform in 2020. Many businesses spend a lot of time on the platform, trying to catch the attention of digital passers-by, but it doesn’t necessarily translate into results. Do you feel like you’re talking to an…

Customer service is the key to construction marketing

Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it…