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Beacon Media + Marketing

Mental Health Marketing

Mastering LegitScript: Behavioral Health Clinic’s Essential Guide for Certification and Monitoring

Adrienne WilkersonAdrienne WilkersonCEO, Co-Founder

  LegitScript certification helps healthcare businesses prove their credibility and adhere to industry standards. It ensures that only trustworthy companies can market their services online. This guide explores the certification process, why it matters for addiction treatment facilities, and how LegitScript’s monitoring solutions enhance compliance and marketing success. Key Takeaways Understanding LegitScript and Its Role…

Fractional CMO Marketing Teams; Driving Your Marketing Forward

Jennifer ChristensenJennifer ChristensenCMO, Co-Founder

The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…

Facebook Landing Pages for Mental Health Services

Beacon MediaBrandon GrillBrandon Grill

Landing pages are an essential part of running effective Facebook ads. That’s true in every industry – including mental health and behavioral health. But you may need help understanding why they can help you attract clients, how to set them up, and what the best practices are. After all, you don’t want to start off…

Where To Invest Your Therapy Advertising Dollars for the Best Conversions

Beacon MediaBrandon GrillBrandon Grill

Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…

New Release: Digital Marketing Benchmarks for Mental Health Clinics

Sara JokelaSara JokelaMarketing Assistant to CMO

Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Healthcare Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90% of Americans look…

Mental Health Marketing: How To Reach Your Ideal Client

Sabrina MartinezSabrina MartinezContent Manager

More people are seeking mental health services than ever before, which means now is the time to revamp your mental health marketing strategy and build your client base. With the COVID-19 pandemic, we’ve seen immense growth in the field of mental health, to the point that some mental health professionals are spending more time on…

Two Important Mental Health Marketing Basics

Sabrina MartinezSabrina MartinezContent Manager

Mental health is a rapidly growing field of health care. As demand increases, it makes sense that mental health marketing increases too. Right now, more Americans are accessing mental health services than ever before – partly because the outbreak of COVID-19 has challenged us in new and different ways and partly because we’ve all become…

Learn From Real Businesses in Mental Health Marketing

Sabrina MartinezSabrina MartinezContent Manager

Mental health marketing is an exciting space for two reasons. First, mental health providers make meaningful differences in the lives of their clients every day. That’s a truly awesome thing and, as marketers, we have so much respect for what you do. Second, therapists are an innovative group of people who are always looking for…

Mental Health Marketing Tools Every Therapist Needs

Sabrina MartinezSabrina MartinezContent Manager

Why do we need mental health marketing? Let’s start with mental health services. Mental health services are designed to help people, often through the toughest times in their lives, so they can be happy and healthy and achieve their goals. It’s pretty straightforward – if you’re reading this blog, you’re likely to be a therapist,…

Optimize your mental health marketing on social media

Sabrina MartinezSabrina MartinezContent Manager

Social media is the perfect tool for mental health marketing. The wide variety of platforms means that you can target your preferred audience, use the whole range of digital media, and build brand loyalty. Even better, you can do most of this for free! In this post, we’ll explain our five top tips for making sure…

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