Beacon Media + Marketing
Why the Patient Journey Matters in Mental Health Marketing In behavioral and mental health marketing, conversions aren’t just about clicks and forms; they’re about trust, emotional readiness, and removing friction from the care process. When someone searches for a therapist or psychiatrist, they’re not just browsing—they’re seeking answers, reassurance, and safety. That’s where patient journey…
In the modern business world, the most important journey is the one your customer travels. Not only that, it’s their overall experience of this journey that will captivate your clients and keep them around for a while. And of course, we all love that. Customer experience expert and Founder and CEO of Women in CX,…
When we think about marketing value, our minds often jump to external metrics: website traffic, lead conversion rates, and cost per acquisition. These numbers are vital, but they only tell part of the story. An often-overlooked goldmine of marketing value lies within your clinic’s walls: your staff. High staff retention and strong morale are not…
For decades, Return on Investment (ROI) has been the gold standard for measuring marketing success. It’s a straightforward formula: did the revenue generated from a campaign exceed its cost? While this metric is essential, it falls short in sectors where value isn’t purely financial. In behavioral health, success is measured not just in dollars, but…
As a marketing leader who’s worked with many mental and behavioral health executives, I understand the unique challenges and tremendous responsibility that come with promoting ABA therapy. If you’re reading this as the CEO or owner of an ABA therapy clinic, you already understand that marketing in your field is about much more than visibility…
Is the Search Revolution Already Here? YES, it is! Picture this: Your potential client is driving to work, asking Siri about “best ADHD treatment centers near me.” Meanwhile, another client is at home, using Google’s visual search to identify therapy approaches from an infographic they saw on social media. A third person is having a…
LegitScript certification helps healthcare businesses prove their credibility and adhere to industry standards. It ensures that only trustworthy companies can market their services online. This guide explores the certification process, why it matters for addiction treatment facilities, and how LegitScript’s monitoring solutions enhance compliance and marketing success. Key Takeaways Understanding LegitScript and Its Role…
The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…
Landing pages are an essential part of running effective Facebook ads. That’s true in every industry – including mental health and behavioral health. But you may need help understanding why they can help you attract clients, how to set them up, and what the best practices are. After all, you don’t want to start off…
Seventy-nine percent of private practice owners and managers say that attracting new therapy clients is their top priority, according to Beacon’s 2024 State of Mental Health Marketing Report. Yet for 45% of practice owners, their biggest challenge is knowing what type(s) of marketing work best for their practice. In other words, where do you put…
If you’re a medium or large-sized mental health clinic, you have a lot of caseloads to fill. So of all your marketing efforts, you may be relying on Google and Facebook Ads to put butts in seats. But are you overspending? If you’re filling 20 seats per month and spend $20 more than you need…
Mental Healthcare, while considered a niche market, covers a vast range of areas and services, making it incredibly diverse. Each niche has its unique characteristics, nuances, and challenges. In our blog, Marketing in Healthcare: How is Mental & Behavioral Health Marketing Different from Marketing in Other Industries?, we highlighted this article that indicates that 90%…
