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Landing Pages

Capture more qualified leads with landing pages

Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…

How to create a high-converting landing page

Originally published on December 11, 2015. Updated April 3, 2017, and June 25, 2020. Digital marketing has a lot of jargon, and when you first hire a marketing agency, you’ll probably hear them mention something called a landing page. Rather than making you sit there, scratching your head, let’s quickly run you through the basics…

What Does an Inbound Marketing Plan Include?

We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion depending on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…