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Email Marketing

12 tips for a strong email marketing strategy

Originally published on June 7, 2018. Updated on June 26, 2020. We all get a ton of email these days. In fact, according to DMR, 205 billion emails are sent daily and the average office worker gets 121 emails a day! That means there’s a lot of competition when you’re trying to implement an email…

What Does an Inbound Marketing Plan Include?

We spend a significant portion of our prospect meetings going over what exactly the Inbound Marketing plans should include. It’s usually a rather lengthy discussion dependingĀ on the particular client’s needs. Though there is a list that we recommend for most clients (a foundation if you will), it is important to customize each package to the…

The Best Email Marketing Software for 2016

Email marketing is a critical component of a successful Inbound Marketing campaign. It is a tried-and-true method to connect with prospects, clients, vendors. There are as many email marketing software solutions as there are social media platforms and often they are just as confusing. The key is often to find the sweet spot between prices,…