Originally published on December 7, 2018. Updated on April 29, 2020. A digital marketing strategy for private education institution should focus on connecting with the customer at every stage of the buying cycle. Most of your potential students and their parents will move through some or all of the four stages. It is important to…
For a lot of people, advertising on Google seems like a no-brainer, but many people may wonder how effective it really is. In this blog, we’ll show you that Google Ads really are effective. It’s a very powerful tool to help your school reach new students. If you don’t already believe that Google advertising is…
Consistency. If there is one word that encapsulates the secret to education marketing, it’s consistency. We at Beacon Media + Marketing recommend that a weekly blogging strategy is best, but many of our clients have seen success with a minimal schedule of one blog per month! Although you can see results with this more minimal strategy,…
