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Digital Marketing Strategy

Seth Godin is still right: Content marketing is the only marketing left

Originally published on August 19, 2016. Updated on May 19, 2020. Seth Godin is considered by many as the “godfather of modern marketing,” and back in 2015 he made the bold statement that “content marketing is the only marketing left.” By this, he meant that marketers should create content their audience genuinely cares about and…