Beacon Media + Marketing
There are a couple of reasons why we love HVAC marketing. First, we respect your commitment to exceptional customer service. Second, we appreciate the service businesses like yours provide in keeping people safe and comfortable during the winters. Third, we love working with our HVAC marketing clients to create a brand that makes a splash…
There’s a big difference between good copywriting and bad copywriting. A huge difference. A massive difference. A monumental difference. But it’s about more than just choosing the right words for the job, it’s about connecting with your audience and persuading them to act. In this guide, we tell you everything that you need to know…
About 5.7 million people turned in to watch the Super Bowl across the United States. The game is great, of course, but we’d be lying if we said we didn’t also tune in to watch the commercials. Marketing and advertising go hand-in-hand, and we love checking them out to see what themes are emerging, what…
Way back in 2018 (it feels like a lifetime ago, doesn’t it?), Entrepreneur said podcasting was “the next marketing frontier.” At the time, Statista predicted there would be more than 100 million podcast listeners in the United States alone by 2021. And guess what? They were right. Here are some interesting statistics from the team…
2021! Never before have we been so excited about the start of a new year! (At least, not since we welcomed the new millennium in 2000 – how was that two decades ago already?) The past 12 months have been like no other. If all your marketing goals went out the window, don’t be too…
This year has been a wild ride. Our dreams of visiting Europe, or even visiting family and friends interstate for the holidays, may be on hold – but our business goals are still in full play, and so are our marketing plans. The sector has changed drastically in the past 12 months. We’re seeing companies…
Leadership is important in every industry. However, given the year we’ve all just had, it’s never been more important in financial marketing. American businesses of all sizes, in all industries, have ridden a rollercoaster of government policy, shutdowns, booms, busts, and technological advances. Now that 2021 is on the horizon, it’s time to start planning.…
When 2010 rolled around, it felt like every other person had a blog. CEOs? Check. Amateur chefs? Check. Avid travellers? Check. Moms? Check. Businesses? Hmm. Not so much. But why not? After all, people come to your website to see what products and services you offer, and what kind of company you are, right? The first…
“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the…
“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It…
What is a brand story? It’s a narrative about your business that inspires a positive emotional reaction. It’s not about showing and telling people about your brand, like traditional advertising, but combining facts with feelings as you explain how your business came to be and what drives you. Storytelling isn’t a new concept in digital…
Originally published on December 1, 2015. Updated on June 29, 2020. The term “landing pages” is one you will hear fairly often in discussions about websites and marketing techniques. There’s a very good reason for that: landing pages can be one of the most valuable assets in your digital toolkit. So what exactly are they?…
