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Construction Marketing

Customer service is the key to construction marketing

Exceptional customer service should be at the heart of specialty construction marketing. We’re often asked if inbound marketing works for specialty construction companies, including builders, roofers, painters, landscapers and more. The short answer is yes, because customers use the internet as their primary tool to research services before making decisions. The secret to making it …

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Marketing

The evolution of digital marketing

Originally published on July 20, 2015. Updated on March 4, 2020. Back in the 1960s, marketing was relatively straightforward. Let’s be real, you’re probably picturing the orange tones and box pleats of the advertising world featured in the TV show Mad Men, complete with boardroom discussions, concept presentations and an expensive media buy. The industry was …

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How much does a website cost?

Originally published on September 5, 2015. Updated on February 20, 2020. How much does a website cost? How long is a piece of string? Although this is a common question, the answers can vary drastically. There are quite a few factors that can affect the cost of a website and it can be confusing. In …

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The Connected CEO: Part 2

Originally published on August 3, 2013. Updated on May 31, 2019. So you want to be a connected CEO? You want to take the plunge? Great! But where do you actually start? Corporate social media 101 Make sure your company has a social media policy that both the PR and HR can agree and live …

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Can Traditional Marketing & Digital Marketing Integrate?

Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional …

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Three Secrets To Success With Anchorage Inbound Marketing

Before we share our three secrets to success with Inbound Marketing, It’s important that one has a basic understanding of what Inbound Marketing is and how it differs from, “Old School” or “outbound” advertising. The concept of Inbound Marketing all boils down to common sense. It refers to online marketing activities that direct visitors to you …

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What is Facebook Live and Can I Use it to Market my Business?

Facebook has been rolling out it’s live streaming video feature in waves for the last four months. Live let’s you connect with real-time video to your friends, fans, and followers on Facebook. It is currently available to people with an iPhone and has been available to celebrities, athletes and other verified public figures via the Mentions app …

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