Beacon Media + Marketing
Thinking about launching a Google advertising campaign for your medical spa? We love that idea! Here’s why: Google has the largest market share of any search engine in the world, for a total of 1.17 billion people, or 77% of all search engine users. To put it plainly, if you want to capture your target audience where they are searching online, Google is the way to go.
If you are the owner of a medical spa and you are looking for a comprehensive guide to your social media marketing, this is for you. Our team has been marketing for medical spas for years, and we have learned a few things along the way. This guide is a compilation of our social media expertise and best practices, put together from the medical spa marketing perspective.
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos If you are ready to brand or rebrand your medical spa and you want more than the humdrum logo you can get off a popular freelancing website for $5, this blog is for you. We are going to…
“The biggest mistake I see, is that people tend to give up…SEO (blogging) is a lifestyle, it’s a practice, it’s not a transaction…You just gotta keep going, you’re building your castle, you’re building your moat, it’s going to take time.” – Sarah Bird, CEO of Moz Should you be blogging for your orthodontics practice? Absolutely.…
“The best place to hide a dead body is on the second page of Google.” – Anonymous A lot of the practice managers we meet have a gut instinct that they need to be advertising on Google, but few know exactly what Google advertising is, how it works, and whether or not it can truly…
“Nobody (not even us!) can sit in front of a blank computer screen three times a week and pull something out of our hat each time like it’s no big deal. Publishing regular content is a challenge for anyone who does not have a plan. So that is exactly what we do–we come up with…
“Your website is prospective patients’ first impression of your practice.” – #TeamBeacon Is it time to redesign the website for your orthodontics practice? Digital marketing experts recommend that every business, practice, and organization–regardless of industry–redesign their website every 2-3 years. New products or services, staff, and even changes to website best practices can all mean…
“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos It’s time to brand your orthodontics practice. Where do you start? From discovering your unique reputation and identity to selecting the icons, fonts, and colors for your logo, we created this guide to walk you step-by-step through a…
Calling all teacher grammar nazis and office managers who care! Spelling errors can wreak havoc for private school reputations, especially when they are put on the pedestal of the school’s social media account or website. Many parents and students alike care a lot about spelling. For some, hard-line grammar principals drive enrollment decisions. Making a…
Once upon a time, reputation management was the sole responsibility of corporate PR departments. We sat back and watched as news outlets reported on scandals and company representatives spoke before press conferences. But before we knew it, the digital age hit and leveled the playing field for everyone. Today, anyone can “report” on what a large company or…
Meeting the challenge of integrating digital and traditional marketing…the struggle is real! We can pretty much all agree that digital marketing is here to stay. Websites, SEO, social media marketing, blogging, pay-per-click, email marketing, digital ads, video content; it all comes together to form digital marketing. And many businesses are struggling to integrate their traditional…
In our recent blog, Inbound Marketing is a Perfect Fit for Functional Medicine, I talked about the similarities between two seemingly random things: inbound marketing and functional medicine. Today we’re going to go deeper and talk about specifics. Your website is the foundation of your inbound marketing, it is the hub. Most of what you do…
