Beacon Media + Marketing
Big opportunities are coming for tourism marketing! With America beginning to open up for the summer, the market is going to be getting very competitive. Fewer people are going to be vacationing at the start, but businesses will be wanting to open as soon as possible to get their cash flow going again. This means…
Website design for tourism businesses is really fun. It’s an opportunity to showcase the best of your local area, explain why it’s unique, and educate visitors (i.e. your potential customers) about the types of experiences that you have to offer. The best part is that because tourism is an innately visual industry, you can play…
The tourism industry has faced unprecedented challenges in 2020, but restrictions are lifting, and the time is coming for the sector to make a comeback. That means you need a strategy, and you’re going to need to pull it together relatively quickly. Why is tourism marketing important? Well, when the economy starts to re-open…
Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is opening up a tremendous marketing opportunity for functional medicine practices.
Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…
This year has been a wild ride for many businesses. Some have encountered unprecedented challenges, while others have seen remarkable growth. Telemedicine is one of them. This is due to the rapidly changing health climate, with patients being encouraged not to visit physical medical practices, in order to reduce the spread of COVID-19. These issues…
No-one could have foreseen the closure of the tourism industry, but restrictions are lifting and consumers are eager for a change of scenery. Many businesses in this sector have experienced significant challenges, but it comes with an unprecedented opportunity to grow market share. The industry has changed, big time, and every tourism business is starting…
Originally published on December 7, 2018. Updated on April 29, 2020. A digital marketing strategy for private education institution should focus on connecting with the customer at every stage of the buying cycle. Most of your potential students and their parents will move through some or all of the four stages. It is important to…
Eight hundred percent. Let’s say that again: 800%. That’s the increase in search volume for the terms “telemedicine” and “telehealth” in just the last month. It shows remarkable growth. This year has turned many industries on their heads. Some have reaped huge rewards. Some have tackled unprecedented struggles. Telemedicine, clearly, is in the first category. …
How to get your tourism business on Google My Business You’ve probably seen the business panel on the right-hand side of your Google search results, this is Google My Business. It gives searchers and customers many options for interacting with your tourism business. Here we’ll go through the process of how you can set up…
Every year, as your school is recruiting the next incoming cohort of students, you’re competing with many other schools to attract the best and brightest. It’s important to have a strong online presence. The key factor which links both your online and physical marketing is your brand. At Beacon Media + Marketing, we’ve been creating…
Regularly redesigning your website is important for a successful online presence. Why? Experts recommend a redesign every 2-3 years because things like products, staff, fashions, and best practices all change so rapidly in business and online. We’re going to take you through the process we use, here at Beacon Media + Marketing. We have 20…
