Beacon Media + Marketing
In today’s digitally connected world, the success of any healthcare practice relies heavily on its local online visibility. For example, did you know that over 46 percent of Google searches are local? Given these statistics, it’s evident that you have significant potential to connect with potential customers by investing in local SEO efforts. Local listing…
In today’s fast-paced world, with an ever-increasing appetite for content, potential consumers’ attention spans are getting shorter and shorter. This means that leaders in all industries are scrambling to find the best ways to grab customers and keep them interested in their brands. But how is this done in a constantly changing digital landscape? Digital…
Healthcare SEO matters more than you might think. Sure, SEO strategy is vitally important for every web development and content marketing endeavor — no matter the industry you’re operating in. But in healthcare businesses in today’s digital age — where the internet has become the primary source of information — search engines play a vital…
Written by Jeremiah Blanchard, Content Lead, updated and revised by Sara Jokela May 7, 2025. Working in the mental health space is rewarding in so many ways. As a provider, you have the ability to help people work through challenges, change lives, and truly make a difference in the community. And as a mental health…
In today’s digital age, a user-friendly website is essential for any business or organization, and the healthcare industry is no exception. With more patients relying on the internet to find healthcare providers and make appointments, it’s crucial for healthcare organizations to invest in effective user experience (UX) design for their websites. A well-designed healthcare UX…
A website without SEO is like a lighthouse without a light. Basically, nobody is going to know how to find your website unless they have something to lead them home. And with the competition of over 1.7 billion websites that currently exist, and with over 250,000 websites being developed each day, this is a vast…
When running a clinic, you’re likely focusing on getting your patients the care they need. But what about keeping them on as a client? Are your efforts being focused here as well? If not, you’re risking losing them to your competitors if your marketing strategy doesn’t include measures for patient retention. Healthcare marketing strategies are…
Written by Jeremiah Blanchard, Content Lead, revised by Sara Jokela 2/20/25. Of all the powerful tools that digital marketers can leverage in the healthcare marketing space, even alongside the most complex and developed marketing strategies, referral marketing is still one of the most effective methods for clinics to gain new patients. Not only does referral…
Have you ever wondered why the pace of technological advancement seems to speed up every couple of years? In 1965, Gordon E. Moore – a co-founder of Intel – made an observation that would come to be known as Moore’s Law. Moore’s Law states that “the number of transistors on a microchip will double about…
If you’ve been operating a successful healthcare clinic for any extended period of time, chances are you’ve had your share of successes and failures. Perhaps it took several years to get your clinic noticed. Maybe it took years for your clinic to show up in local search engine results. Or maybe you struggled to find…
Even in our modern age, seeking help for mental health issues still comes with a fair degree of stigma. Not only is this a very personal and delicate matter, it can also cause embarrassment and apprehension for anyone attempting to seek out support for mental health issues. And this is true in just about every…
With the nationwide increase in mental health issues arising among teens and young adults, the need for bringing mental health awareness to teens is more important than ever. But as there is still a definite stigma surrounding seeking help for mental health issues, it can be challenging to encourage teens and parents to seek professional…
