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Functional Medicine

How functional medicine marketing can convert leads

Once you establish a strong functional medicine marketing funnel, you’ll start to see a steady stream of leads arriving in your inbox. It’s the first step to helping your practice grow to the next level. Most often, people will find your practice through search and social, where you’ll have an active presence thanks to Google…

Huge opportunity for functional medicine practices in 2020

Recent months have highlighted the importance of health, and the fact that we so often take it for granted. Everyone has been forced to slow down, take stock, and contemplate the directions our lives are taking. It’s caused many of us to re-evaluate our priorities, including the way we see our health. This process is…

Inbound marketing is a perfect fit for functional medicine

Originally published on June 21, 2018. Updated on May 5, 2020. Inbound marketing and functional medicine are a perfect match. Inbound marketing, also known as content marketing, focuses on the brand story and we rarely find more sincere, heartfelt and compelling stories than in the functional and naturopathic medicine fields. If you’re reading this and…

Functional medicine practices: Rock your online reputation with social media

Once upon a time, reputation management was the sole responsibility of corporate PR departments. We sat back and watched as news outlets reported on scandals and company representatives spoke before press conferences. But before we knew it, the digital age hit and leveled the playing field for everyone. Today, anyone can “report” on what a large company or…

Stellar websites are a MUST when marketing functional medicine

In our recent blog, Inbound Marketing is a Perfect Fit for Functional Medicine, I talked about the similarities between two seemingly random things: inbound marketing and functional medicine. Today we’re going to go deeper and talk about specifics. Your website is the foundation of your inbound marketing, it is the hub. Most of what you do…