Beacon Media + Marketing was awarded Best Logo, Best Marketing Campaign, and Best Website in the AMA Alaska Chapter Prism Awards!

Google My Business + Maps

Why isn’t my marketing plan working? Find the right audience and maximize ROI

“Why isn’t my marketing plan working?” One of the interesting things about working in marketing is that your friends often ask for advice. The scenarios range widely. Recently I’ve been asked about where to start with marketing for an agricultural contracting company in a small country town, how a tutoring business could connect with the…

Top three marketing myths busted

“I hate marketing.” I was recently talking to the owner of a tutoring business, and she was shaking her head in despair. She offers lessons in person and online for K-12 students, and she’s been trying to get more students registered. Every time she signs up a few more, a few others move on. It…

10 tips to improve your website’s ranking on Google

Originally published on March 6, 2017. Updated on May 12, 2020. The statistics are undeniable – these days, consumers look to the web for information before making a decision on where to spend their hard-earned money. Every day, your prospective customers are reading Google reviews and Facebook recommendations to find the business that is going…

Google My Business is the perfect tool for tourism marketing

How to get your tourism business on Google My Business You’ve probably seen the business panel on the right-hand side of your Google search results, this is Google My Business. It gives searchers and customers many options for interacting with your tourism business. Here we’ll go through the process of how you can set up…