Beacon Media + Marketing
Part 2: Leveraging Authenticity for Growth and Customer Loyalty With your brand’s core values and story in place, the next step is turning authenticity into action. Part 2 explores how to infuse your marketing, operations, and customer interactions with genuine purpose. You’ll learn how transparent practices, authentic engagement, and measuring real-world impact can transform your…
Part 1: The Power of Authentic Branding for Small Businesses In today’s digital world, where consumers are constantly inundated with marketing messages, standing out is a challenge—especially for small businesses. The key to cutting through this noise isn’t just a clever slogan or a striking logo, but something far more enduring: authentic branding. This first…
Co-authored by Jennifer Christensen and Sara Jokela In the age of performance marketing, it’s easy to believe that a solid ad budget alone will deliver results. But as digital behavior in the healthcare industry becomes more sophisticated, so too must our marketing strategies. A compelling case study from Jennifer Christensen and Sara Jokela demonstrates that…
Personal branding is more than just a buzzword; it’s a powerful tool for professional growth and recognition in today’s digital landscape. As a business owner, you might not have considered yourself a brand before, but understanding and shaping your personal brand can be a game-changer. Whether you’re a seasoned entrepreneur or just starting out,…
It’s said that most people could really care less about what you know – until they know how much you care. Correspondingly, your most satisfied customers will remember the experience of your services much longer than they’ll remember the price. Why is this? Because people crave a genuine connection. People relate to true human experiences…
In today’s digital world, the success of behavioral health clinics often depends on their ability to connect with potential clients online. A strong online presence can help build trust and drive traffic to your website, leading to higher clickthrough rates. But how can you ensure your clinic stands out in the crowded digital space?…
In today’s fast-paced healthcare environment, the use of artificial intelligence (AI) is transforming the way we think about marketing. “Harnessing the Power of AI in Behavioral Healthcare Marketing” looks at how AI is changing marketing strategies in the behavioral healthcare industry. From using data to make smarter decisions to creating personalized experiences and streamlining operations,…
The landscape of digital marketing changes quickly in today’s fast-paced business world. Achieving marketing success requires a strategic approach and expertise that may not be readily available within your organization. That’s where fractional CMO marketing teams come in. Client marketing managers offer high-level marketing leadership, and strategic insights, managing their marketing teams to drive results.…
Having a strong online presence is crucial for any mental health company in 2024. And if you want to fill every caseload in your practice, you’ll need some form of paid advertising. That’s where effective Facebook ads come in. However, ads are only as effective as the amount of clicks and conversions they get. To…
